PPC Expert

Responsibilities:

Being informed of the latest developments and trends in PPC and being the in house expert;

Analysing the success of the paid campaigns;

Reporting the results of campaigns to key stakeholders;

Planning and developing an effective paid media strategy;

Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR;

Plan and implement organic and paid search initiatives;

Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising

Manage and monitor spend for PPC and SEO in lines with digital budget;

Facebook Ads;

Budget planning and budget management with flexible month/annual PPC budgets;

Strong knowledge of SEO is beneficial;

Profitably increase Ad spend/ROI;

Analyse and evaluate campaign success but identifying any future opportunities;

Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;

Running all PPC channels, including Google AdWords and retargeting.

Requirements:

Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context;

Passionate of all things marketing, media and PPC;

Strong analytical and problem-solving skills;

Must have at least 3 years experience of PPC;

Strong organisation skills for self and others, paying attention to the details;

Hold a full clean driving license;

Must be degree educated;

Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads;

Full understanding of various marketing platforms;

Strong written and verbal communication skills;

Passionate about a career in marketing with a continual desire to grow and build on experience.

Drive ROAS, slash CPA, and boost CTR for high-budget clients.

Master Performance Max, GTM, & automation.

Leverage data-driven insights from Google Data Studio to optimize funnels.

Experience with Magento, Shopify, or WordPress is a must.

Manage product feeds, bid automation, & scale accounts profitably. Bonus if you know Facebook/TikTok Ads!