PPC Expert

ioVista specializes in empowering B2B and B2C brands to thrive in the digital space since 2004. Offering a full suite of services, ioVista delivers tailored eCommerce website design, development, and marketing solutions to drive exceptional results. As a trusted solutions partner with top eCommerce platforms like Adobe-Magento, BigCommerce, Shopify, and WooCommerce, ioVista integrates powerful tools and strategies to optimize business performance. From custom integrations to 24/7 support, ioVista ensures seamless functionality and robust site maintenance. Their expertise also includes targeted digital marketing, technical audits, and conversion optimization for businesses aiming to outperform competitors.

This is a full-time, on-site role for a PPC Expert located in Ahmedabad. The PPC Expert will manage and optimize Pay-Per-Click campaigns to achieve targeted marketing results. Daily tasks include creating and analyzing campaign strategies, conducting keyword research, monitoring performance metrics, optimizing ad copies, and staying updated with the latest PPC trends. The role also requires close collaboration with cross-functional teams to align PPC initiatives with business objectives and marketing strategies.

• Strong expertise in Pay-Per-Click (PPC) campaign management, including keyword research, bid strategy, and campaign creation.
• Proficiency in tools like Google Ads, Bing Ads, and analytics platforms to track and optimize performance metrics.
• Solid skills in reporting, campaign analysis, and generating insights to improve ROI.
• Innovative mindset with experience in A/B ad testing and understanding customer behavior to design impactful campaigns.
• Strong written and verbal communication skills and attention to detail to develop compelling ad copy.
• Bachelor's degree in Marketing, Business Administration, or a related field; relevant certifications (e.g., Google Ads Certification) are advantageous.
• Prior experience in eCommerce or digital marketing agencies is a plus.