Company Description Highland Vault Technologies is a Scottish-based premium prize competition company focused on rare, collectible, and highly sought-after whisky from leading global distilleries. The company offers its community opportunities to win exceptional bottles and other premium prizes through a fast, transparent, and engaging digital experience. Technology is central to Highland Vault, with a modern digital platform and mobile solutions that enable secure and user-friendly participation. Founded in Scotland and now expanding internationally, Highland Vault aims to build a global community around exceptional whisky, premium prizes, and the excitement of the Vault. The company combines a passion for rare whisky with innovation and a strong commitment to customer experience.
Role Description This is a full-time, on-site PPC Expert role based in Sas Nagar. The PPC Expert will be responsible for planning, executing, and optimizing pay-per-click campaigns across search engines and social media platforms to drive qualified traffic and conversions for Highland Vault's digital platform. Day-to-day tasks include keyword research, ad copy creation, campaign setup, bid and budget management, performance monitoring, and ongoing optimization using data-driven insights. The role will also involve collaborating with marketing, design, and product teams to align campaigns with brand messaging, promotions, and user experience. The PPC Expert will regularly analyze campaign metrics, prepare performance reports, and recommend strategies to improve ROI and support the company's international growth.
Qualifications
- Demonstrated experience managing PPC campaigns on platforms such as Google Ads, Microsoft Ads, and major social media advertising tools.
- Strong skills in keyword research, audience targeting, bid management, and budget optimization for performance-driven campaigns.
- Ability to analyze campaign data, interpret key metrics (CPC, CTR, CPA, ROAS), and translate insights into actionable optimization plans.
- Experience creating compelling ad copy and working with creative teams to develop effective ad visuals and landing pages.
- Familiarity with web analytics tools (e.g., Google Analytics) and conversion tracking, including pixel and tag implementation.
- Solid understanding of digital marketing fundamentals, including remarketing, funnel strategies, and A/B testing.
- Excellent communication and collaboration skills, with the ability to work on-site in Sas Nagar and coordinate with cross-functional teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in e-commerce, prize competitions, or consumer-focused digital platforms is an advantage.
- Commitment to ethical, inclusive, and customer-centered marketing practices, with a proactive and detail-oriented work style.
