PPC Expert

About Backdropsource

Backdropsource is a fast-growing global e-commerce brand delivering custom-printed backdrops and fabrics to customers across North America and Europe.

About the Role

We're hiring for two positions, a Senior PPC Expert and a PPC Expert (Mid-Level), to run, optimize, and scale our paid acquisition engine. Both are hands-on roles: you'll plan, run, and optimize campaigns end-to-end across Google, Meta, LinkedIn, and other platforms, with a direct line to revenue and ROAS, not just spend management.

Location: Coimbatore (in office)

Department: Performance Marketing

Compensation: Industry standard

Mandatory: Hands-on Shopify e-commerce experience. Bonus if you have B2B experience as well.

What We're Looking For (both roles)

• 5+ years of hands-on PPC experience, including running paid campaigns for a Shopify e-commerce store

• Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads, and LinkedIn Ads

• Strong command of GA4, Google Tag Manager, Google Ads Editor, Shopify, Meta Business Suite, and LinkedIn Campaign Manager, including conversion tracking setups and offline conversion tracking

• Analytical, data-driven mindset, comfortable finding the why behind performance

• Understanding of e-commerce funnels and how paid media connects to revenue goals

• Ability to take a brand or product line from zero to one, building a paid strategy from the ground up

• Clear communicator who can explain performance and strategy to non-technical stakeholders

How the Two Roles Differ

Senior PPC Expert

• Has managed a team of PPC or performance marketers, or at minimum worked within a performance marketing team reporting to a lead

• Guides and mentors the PPC team: reviews campaign builds, shares best practices, and sets account standards

PPC Expert (Mid-Level)

• Hands-on optimizer who fully owns campaign performance: bids, budgets, search terms, audiences, and creatives

• Team management experience is not required

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other channels for North America and Europe

• Own budget allocation and bidding strategy to hit ROAS / CPA / CAC targets

• Drive keyword research, audience segmentation, and ad copy and creative testing

• Run day-to-day optimization: search term reviews, negative keywords, bid and budget adjustments, and audience refinement

• Manage conversion tracking, pixels, and tagging (GA4, GTM, Shopify, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking

• Partner with the design and content team on ad creatives and landing pages, and run structured A/B tests

• Identify and pilot new paid channels such as Microsoft Ads, Pinterest, and TikTok Ads

• Take paid strategy from zero to one for new product lines and markets

• Build and present performance reports and dashboards to leadership

• Stay ahead of platform updates, bidding algorithm changes, and industry best practices

Nice to Have

• B2B lead generation and marketing funnel experience

• Familiarity with Semrush, Microsoft Clarity, and similar attribution/analytics platforms

• Experience with email marketing and WhatsApp marketing tools