PPC Executive (Google Ads & Shopify E-commerce)
Job Overview
We are looking for a results-driven PPC Executive with Shopify experience to manage and optimize paid advertising campaigns for our e-commerce stores. The ideal candidate should have strong experience in Google Ads, Google Shopping Ads, Performance Max (PMax), and conversion optimization to drive online sales and maximize ROI.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns including Search, Display, Shopping Ads, and Performance Max (PMax)
- Manage e-commerce PPC campaigns for Shopify stores to increase sales and reduce cost per acquisition (CPA)
- Develop and execute paid marketing strategies to scale online sales
- Conduct keyword research, audience targeting, and ad copy optimization
- Manage Google Merchant Center and optimize product feeds for Shopping campaigns
- Implement Conversion Rate Optimization (CRO) strategies to improve landing page performance
- Analyze campaign performance using Google Analytics (GA4) and Google Ads reports
- Perform A/B testing on ads, creatives, and landing pages
- Monitor and manage ad budgets to achieve maximum ROI and ROAS
- Stay updated with the latest Google Ads, e-commerce, and PPC trends
Required Skills
- Strong experience in Google Ads (Search, Display, Shopping Ads, Performance Max)
- Hands-on experience with Shopify e-commerce stores
- Experience with Google Merchant Center and product feed optimization
- Knowledge of Conversion Rate Optimization (CRO)
- Strong analytical skills using Google Analytics / GA4
- Ability to optimize campaigns for ROAS and conversions
- Experience with A/B testing and performance marketing strategies
Preferred Qualifications
- Google Ads Certification
- Experience in e-commerce growth and performance marketing
- Understanding of customer acquisition strategies and online sales growth
