PPC Executive

Key Responsibilities

● Plan, launch, manage, and scale Google App Campaigns (ACe, UAC) across Search, Display, YouTube, and Play Store surfaces.

● Optimize for install volume, user quality (in-app events, retention), and downstream metrics (CPA, ROAS, LTV).

● Build and maintain automated campaign structures using Google Ads scripts, API integrations, and AI-based tools.

● Continuously test and optimize creative formats (video, static, HTML5), targeting cohorts, bidding strategies, and keyword clusters.

● Collaborate with the product and analytics teams to set up and validate conversion tracking, Firebase events, GTM, GA4, and custom app event goals.

● Integrate AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for ad creative generation, performance analysis, and competitive intelligence.

● Monitor and scale campaigns based on LTV:CPI ratios, event quality, churn prediction, and cohort ROAS. ● Build detailed performance dashboards using Looker Studio, Sheets automation, or Supermetrics.

● Stay updated with Google Ads platform changes, mobile attribution models (SKAN, GAID-deprecation), and privacy-first UA best practices.

Key Requirements Core Skills & Experience

● 3–5 years of hands-on experience running Google App Campaigns with measurable results.

● Deep understanding of Google Ads for apps, including creative requirements, bidding models (tCPI, tCPA, Max Conversions), and event-based optimization.

● Proficient in Firebase, GA4, Google Ads Editor, UAC-specific creative testing, and app store analytics.

● Demonstrated ability to scale mobile user acquisition campaigns profitably, managing monthly budgets of $10k+.

● Proven use of automation tools (scripts, APIs, rule-based optimization) and AI for creative or analysis.

Soft Skills

● Extreme ownership over campaign outcomes—focused on metrics, not effort.

● Analytical mindset with deep attention to ad performance segmentation, user behavior, and value optimization.

● Strong communication skills to collaborate cross-functionally with creative, product, and engineering teams.

● Agile, self-motivated, and comfortable working in fast-paced environments where speed and experimentation win.

Bonus Points For

● Experience with Apple Search Ads and paid iOS user acquisition. ● Familiarity with MMPs like Adjust, Appsflyer, Singular, etc.

● Working knowledge of programmatic ad platforms, Play Store A/B testing, or App Store Optimization (ASO).

● Understanding of growth loops, onboarding flows, and post-install engagement strategies.

Why Join Us

● Own the entire Google Ads funnel for mobile growth—no hand-holding, no silos.

● Leverage AI tools and automation to scale faster with less manual effort.

● Work on a product that's pushing boundaries in its category with a high-growth mindset.

● Direct influence on KPIs that matter: CPI, ROAS, LTV