PPC executive - Google & Meta Ads

Job Summary:

We are looking for a performance-driven PPC Executive with hands-on experience in Google Ads or Meta Ads. The candidate should have strong knowledge of Lead Generation and Affiliate Campaigns, with a focus on driving conversions and profitable results.

Key Responsibilities:

• Plan, launch, monitor, and optimize campaigns across Google Ads or Meta Ads.
• hands on exp. in Lead Generation and Affiliate Campaigns.
• Manage PPC campaigns with CPA, CPL, and CPS models.
• Conduct audience, keyword, creative, offer, and landing page testing.
• Analyze campaign performance and identify scaling opportunities.
• Manage budgets and optimize campaigns for profitable acquisition.
• Test new GEOs, offers, audiences, and traffic sources.
• Prepare performance reports and provide actionable insights.

Requirements:

• 3–6 years of hands-on experience in PPC / Performance Marketing.
• Strong experience with Google Ads or Meta Ads.
• Proven knowledge of Meta Lead Gen and Affiliate Campaigns.
• Good understanding of CPA, CPL, CPS and conversion-driven campaigns.
• Strong analytical, optimization, and scaling skills.
• Experience in affiliate marketing/performance marketing is preferred.