Job Description – PPC Executive (Google & Meta Ads)
We are looking for a dynamic and performance-driven PPC Executive with 1–3 years of hands-on experience in managing Google Ads and Meta Ads campaigns. The ideal candidate should have strong analytical skills, campaign optimization expertise, and the ability to drive high-quality leads and ROI through paid marketing strategies.
Position
PPC Executive
Experience
1–3 Years
Key Responsibilities
- Setting up and managing paid search campaigns across Google Ads and Meta Ads platforms.
- Conducting target keyword research and creating relevant, high-converting ad copies.
- Ensuring effective campaign structure, audience targeting, and keyword planning.
- Researching and creating targeted keywords and compelling ad texts to improve campaign performance.
- Managing and optimizing campaigns using bid management, budget allocation, structural optimization, keyword refinement, and ad copy optimization.
- Monitoring campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Providing analysis, insights, and recommendations to improve campaign effectiveness and ROI.
- Managing client communication and keeping clients regularly updated on campaign progress and performance.
- Preparing weekly and monthly reports on campaign performance and success measurement.
- Ensuring conversion tracking, pixel setup, and KPI measurement systems are properly implemented.
- Working closely with internal teams for creatives, landing pages, and campaign strategies.
- Continuously developing and improving automated processes to streamline campaign management.
- Staying updated with the latest trends, tools, and updates in PPC and digital advertising platforms.
Required Skills- Hands-on experience with:
- Google Ads
- Meta Ads Manager (Facebook & Instagram Ads)
- Google Analytics
- Google Tag Manager
- Strong understanding of PPC strategies, audience targeting, remarketing, and lead generation campaigns.
- Good analytical and reporting skills.
- Excellent communication and client-handling abilities.
- Ability to manage multiple campaigns and budgets efficiently.
Skills: campaigns,ppc,google ads,google,optimization
