PPC Campaign Handler (1-1.5 Year Experience)

Note: Please apply only if you have 1 to 1.5 years of relevant hands-on experience. Applications not meeting this exact criteria will not be considered. 

Growthians Marketing is looking for a Paid Ads Executive with hands-on experience in Meta Ads and Google Ads to join our growing team in Bangalore.

We're looking for someone who has already worked on real campaigns and client accounts, understands how paid advertising works beyond simply launching campaigns, and is comfortable with campaign creation, monitoring, optimization and performance analysis.

Campaign Management

• Create, set up and manage campaigns across Meta Ads and Google Ads
• Set up campaigns based on campaign objectives, target audience and client goals
• Manage audiences, targeting, placements, budgets and bidding strategies
• Monitor campaigns regularly and identify performance issues
• Optimize campaigns based on performance data

Meta Ads

• Create and manage campaigns across Facebook and Instagram
• Work with Lead Generation, Traffic, Engagement, Awareness and Conversion campaigns
• Set up and optimize audiences, retargeting and lookalike audiences
• Analyze creative and audience performance
• Test different creatives, audiences, messaging and campaign structures

Google Ads

• Create and manage Search campaigns
• Conduct keyword research and build relevant keyword lists
• Work with match types, negative keywords, ad groups and search terms
• Write and optimize responsive search ads
• Monitor CPC, CTR, conversions, CPA and other key metrics
• Identify opportunities to improve campaign efficiency

Performance Analysis & Optimization

• Monitor campaign performance and identify trends
• Analyze metrics such as CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate
• Identify underperforming campaigns, ad sets, keywords and creatives
• Make data-driven optimization decisions
• Conduct A/B testing where relevant
• Prepare performance insights and recommendations for the next optimization cycle

Must Have

• 1–1.5 years of hands-on experience in paid advertising
• Real-world experience managing Meta Ads and Google Ads
• Experience working across at least 2–3 different industries
• Experience creating, managing and optimizing campaigns independently
• Understanding of campaign objectives, targeting, audiences, budgets and bidding
• Good understanding of paid advertising metrics and performance analysis
• Ability to make optimization decisions based on data
• Strong analytical and problem-solving skills
• Good written and spoken English
• Willingness to learn and experiment with new advertising strategies and tools

Good to Have

• Experience with lead-generation campaigns
• Experience with e-commerce/conversion campaigns
• Google Analytics / GA4 knowledge
• Meta Pixel and Google conversion tracking knowledge
• Google Tag Manager
• Experience with landing-page optimization
• Basic understanding of creative performance and ad copy
• Experience working in a digital marketing agency

We're not looking for someone who simply knows how to boost a post or launch a campaign.

We want someone who can look at a campaign and understand:

What is working What isn't Why isn't it working What should we test next

You'll work across multiple client accounts and industries, giving you exposure to different audiences, objectives, budgets and campaign challenges.

You'll also work closely with the creative, SEO and web development teams, giving you a broader understanding of how paid advertising fits into the overall digital marketing ecosystem.

Location: Bangalore

Job Type: Full-time | On-site

Experience: 1–1.5 Years

Joining: Immediate / within 15 days preferred