Experience in managing, reporting, and tracking end-to-end Marketing Campaign.
Responsible for overseeing the upkeep of existing dashboards and being able to understand and comprehend the content well, i.e., KPIs, related definitions etc.
Identify, analyze, and interpret trends or patterns in complex data sets.
Collaborate closely with key stakeholders (CMO, BG's, Corporate teams) to understand requirements and develop custom reporting solutions.
Partner with Marketers to understand their campaign strategy and translate this strategy into tool instrumentation and set up requirements if marketer requires assistance.
Design and implement data models for medium-to-large custom applications.
Execute strategies for contact data quality, acquisition, and compliance with legal and privacy teams.
Manage and deliver data-centric projects for regional areas, acting as a knowledge resource for data analytics tools and data structures.
Enhance the effectiveness of marketing activities and campaign planning through the development and promotion of data-based solutions.
Provide Microsoft with up-to-date and summarized data reports using data mining in marketing and sales databases, and work on analytics models for strategic decision-making.
Drive insights into the campaign design stage to shape data strategies that achieve measurable improvements in marketing activities for agency clients.
Lead the data quality fixing process, partnering with the DB team to provide further insights and consulting services in daily operations.
Monitor data acquisition and implement optimization techniques for extremely large databases, supporting the design & implementation of database structures for maximizing speed and efficiency in data retrieval.
Employ a systematic approach for profiling enterprise data, framing quality rules, validating data, analyzing exceptions, cleansing data, standardization, ongoing monitoring, and data quality reporting.
Stay up to date with the best practices and capabilities concerning relevant data analytics processes and tools.
What will you Need
Proficient in written and verbal English communication.
Over 4 years of hands-on experience in various Data Analytics projects.
A bachelor's degree is required, preferably in Information Technology, Marketing, Economics, or a related quantitative field. Alternatively, equivalent on-the-job experience with a strong conceptual understanding will be considered.
Technologically savvy, with a solid grasp of data, analytics & visualization tools i.e., Power BI, SQL Server, SSAS, Excel, Azure, SharePoint etc.
Strong analytical capabilities, including the ability to gather, organize, analyze, and present substantial amounts of data with precision and attention to detail.
Demonstrated ability to make informed judgments and decisions.
Excellent organizational and planning skills.
Effective negotiation abilities.
Team-oriented mindset, prioritizing collective success over individual achievements.
Capable of working independently while also collaborating effectively across diverse teams.
