Political Content Writer

Company Description Set Narrative is a full-spectrum strategic communications agency that shapes public opinion across advertising, marketing, public relations, political and corporate communications, social media, and intelligence & analytics. The agency operates seven integrated divisions under a unified strategy, allowing clients to influence every aspect of public perception at once. Set Narrative supports brands, political campaigns, corporations, and individuals who need their stories to be heard, trusted, and protected. Its work ranges from TV commercials and viral social campaigns to voter targeting and corporate reputation recovery, providing end-to-end control over narrative and impact.

Role Description The Political Content Writer is a full-time, on-site role based in Panaji. This role is responsible for developing persuasive, research-driven content for political campaigns, advocacy initiatives, and public affairs projects across multiple channels, including speeches, op-eds, digital copy, social media, and campaign materials. The Political Content Writer will collaborate closely with strategists, analysts, designers, and campaign teams to align messaging with audience insights, campaign goals, and the overarching narrative strategy. Day-to-day tasks include conducting issue-based research, crafting clear and compelling narratives, adapting content for different platforms, and ensuring consistency with campaign positioning and brand voice. The role also involves monitoring current events, policy debates, and media coverage to rapidly respond and update messaging as needed.

Qualifications

• Strong political writing and editorial skills, including experience drafting speeches, policy summaries, opinion pieces, and campaign messaging.
• Proficiency in digital content creation for websites, social media, email campaigns, and advertising copy tailored to diverse political audiences.
• Demonstrated research and analytical abilities, including synthesizing complex policy or issue information into accessible, persuasive narratives.
• Understanding of political communications, campaign strategy, and voter engagement principles, with an ability to frame issues for different constituencies.
• Excellent command of written English, attention to detail, and ability to work under deadlines in a fast-paced, high-stakes environment.
• Collaborative mindset with experience working in cross-functional teams that may include strategists, designers, data analysts, and media professionals.
• Bachelor's degree in Political Science, Communications, Journalism, Public Policy, or a related field, or equivalent practical experience.
• Familiarity with Indian political landscape, current affairs, and regional context relevant to campaigns operating from Panaji.
• Comfort with on-site work, maintaining confidentiality, and handling sensitive information with integrity and discretion.