Political Campaign Manager

Company Description

Lighter is a creative digital agency that offers high-end digital solutions, including specialized digital marketing services and web & digital content generation. Our services encompass social media marketing, website & application design and development, branding, video production, and various marketing strategies. We also offer digital media marketing, search engine optimization, search engine marketing, website & mobile development, and e-commerce marketplace management.

Responsibilities:

Develop strategic and interesting storytelling messaging on narratives related to political domain and election campaigns

Strategize and execute a digital advertising plan, in line with the business strategy in coordination with the Digital advertising team

People Management: Identify, recruit and manage an effective and passionate team of high-calibre individuals in order to effectively achieve business objectives

Supervise and guide the content creators on both narrative and content review across different platforms - Instagram, Facebook, YouTube, Share chat, Moj, Telegram and Koo

Landscape assessment and competitor analysis, along with monitoring

Support the development of advertising material across multiple platforms in line with brand

Assistance in planning, execution and tracking of new trends in the similar space

Must Have:

Good understanding of Indian politics, history and current affairs

Good understanding of both written & spoken Hindi & English.

4-10 years of professional in a media organization

Digital media native who understands how to effectively communicate on social media platforms

A demonstrated ability to synthesize complex concepts, formulate a clear point of view, and write concise and compelling narratives.

Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once

Must be comfortable in fast-paced, deadline-driven environment and able to manage priorities well

Willingness to roll up one's sleeves and get work done, even when it is outside the scope of the job.

An agile, flexible individual with a can-do approach to managing ambiguity and a highly iterative creative process