Platform Champion - Klaviyo

Role Overview:

As the Klaviyo Platform Champion at Mavlers, you will own the strategic growth and

revenue of Klaviyo platform services within the agency. This leadership role requires

deep expertise in Klaviyo's email and SMS marketing automation ecosystem -

particularly for eCommerce brands - driving alignment across Sales, Marketing, and

Operations teams to grow platform adoption, optimize client success, and build a

strong internal capability for Klaviyo-driven lifecycle marketing. You will lead training,

sales support, marketing collaboration, and talent acquisition to maximize the

impact and profitability of Klaviyo services.

Key Responsibilities:

Revenue Growth & Service Ownership

Lead revenue growth initiatives for Klaviyo platform services across the

agency.

Collaborate with Sales teams on discovery calls, deal qualification, and closures

related to Klaviyo email, SMS, and eCommerce automation solutions.

Define service packaging, pricing strategies, and create scalable delivery

models for Klaviyo projects including flow builds, segmentation strategies,

campaign management, and analytics.

Monitor Klaviyo platform developments and eCommerce marketing trends to

advise on emerging service opportunities.

Training & Team Development

Develop and deliver comprehensive Klaviyo training programs for the

operations team, covering Klaviyo Flows, list and segment management, A/B

testing, SMS marketing, predictive analytics, and Shopify/eCommerce

integrations.

Implement certification and evaluation frameworks aligned with Klaviyo's

partner program standards to ensure operational excellence.

Continuously assess and close skill gaps through coaching, live flow-building

exercises, and eCommerce use case simulations.

Marketing Collaboration

Partner with the Marketing team to shape content strategy highlighting

Klaviyo-related use cases, eCommerce success stories, platform updates, and

DTC marketing trends.

Provide expert input on asset creation, webinars, blogs, and social media

campaigns focused on Klaviyo services and retention marketing for

eCommerce brands.

Hiring & Talent Acquisition

Define a hiring scorecard and collaborate with HR/recruitment to attract top

talent specialized in Klaviyo and eCommerce lifecycle marketing.

Design and monitor interview processes to evaluate technical proficiency in

Klaviyo, cultural fit, and a revenue-driven mindset.

Oversee onboarding processes to quickly ramp up new team members on

Klaviyo workflows, eCommerce client nuances, and agency delivery standards.

Cross-Functional Leadership & Alignment

Work closely with Customer Success and Operations teams to ensure

successful Klaviyo onboarding, flow execution, campaign delivery, and

ongoing client retention.

Facilitate feedback and collaboration across Sales, Marketing, and Operations

to optimize client outcomes and drive eCommerce service innovation.

Stay current on Klaviyo platform updates, partner certifications, and

eCommerce marketing best practices to maintain a competitive edge.