PHP Developer & WordPress Expert (Marketing Website)
Full-Time - WFO
About The Role
Minimum experience required - 5-7 years
We're looking for an experienced PHP / WordPress Engineer to own and evolve the marketing
platform for Practice by Numbers.
This role focuses on engineering quality, performance, and scalability of our WordPress-based
marketing site. You'll build custom functionality, improve performance and SEO health, and
enable the marketing team to ship campaigns quickly without sacrificing stability or code quality.
You will work closely with Marketing, Design, and Growth teams, acting as the technical owner
of the website and ensuring the platform remains fast, secure, and maintainable.
What You'll Do
- Build and maintain custom themes, plugins, and backend functionality using PHP
- Extend WordPress using hooks, filters, custom post types, and REST APIs
- Leverage AI coding assistants (e.g., Cursor, Codex or Claude) to accelerate
development cycles and ensure high code quality across the codebase.
- Develop reusable landing page templates and Gutenberg blocks for rapid campaign
launches
- Optimize site performance and Core Web Vitals through caching, CDN, and asset
optimization
- Manage and optimize MySQL queries and WordPress data structures
- Maintain strong technical SEO foundations (structured data, indexing, redirects,
canonical tags, sitemap)
- Implement analytics and event tracking via Google Analytics 4 and Google Tag Manager
- Ensure WordPress security, plugin compatibility, and safe deployments
- Troubleshoot performance issues, plugin conflicts, and hosting-related problems
What We're Looking For (must-haves)
- Strong PHP skills and deep WordPress experience (custom themes, hooks, REST API
basics)
- A forward-thinking mindset with a proven ability to integrate AI tools into your
daily workflow to stay ahead of the curve and boost individual productivity.
- Solid front-end fundamentals: HTML/CSS/JavaScript (bonus if modern JS tooling)
- Strong knowledge of SQL
- Experience with ACF, custom Gutenberg blocks, or page-builder customization
(Elementor/Divi/etc. if applicable)
- Strong grasp of performance optimization and WordPress caching/CDN strategies
- Familiarity with technical SEO and common SEO tooling/workflows
- Comfort with Git, staging environments, and structured deployment practices
- Ability to work from tickets and deliver fast, clean iterations
- Strong communicationMarketing will be your main partner, not an engineering PM
Nice-to-haves
- Experience with Cloudways hosting
- Familiarity with NGINX or Apache HTTP Server
- Understanding of DNS, SSL, CDN configuration
- Exposure to accessibility (WCAG) and conversion rate optimization
Success looks like
- Website updates and campaign pages ship quickly without regressions
- Improved page speed, Core Web Vitals, and SEO health
- Stable, secure, and maintainable WordPress platform
- Marketing team can launch campaigns without engineering bottlenecks
- Proactive use of AI to solve complex problems and automate repetitive
development tasks.
Engagement / working model
- It's a full-time role
- Typical tasks: Landing pages, template work through AI, feature additions, bug fixes, site
health, performance, SEO fixes, development of new webpages
