Personal Brand & Creative Strategy Intern
Location: Goa (Preferred) / Remote
Duration: 3–6 Months
Type: Internship
About the Role
You won't be joining a traditional marketing internship.
You will work directly with Ashwyn Barreto, Founder of RenewU and That Lifestyle Coach, helping transform real-world experiences, coaching insights, client stories, and entrepreneurial lessons into content that educates, inspires, and creates impact.
As a Personal Brand & Creative Strategy Intern, you'll help uncover stories, identify content opportunities, research audience behaviour, and contribute to the development of content across Instagram and LinkedIn.
This role sits at the intersection of content strategy, storytelling, audience psychology, personal branding, and creative thinking. You'll collaborate closely with Ashwyn, Sonia, and the content production team to help shape not just what content gets created, but why it gets created and how it can better connect with audiences.
If you're fascinated by human behaviour, storytelling, content creation, personal branding, wellness, entrepreneurship, and the creator economy, this internship will give you a front-row seat to understanding how a founder-led personal brand is built.
You don't need to have all the answers.
You simply need to be curious, willing to learn, and excited about turning ideas, experiences, and conversations into meaningful content.
Key ResponsibilitiesContent Research & Strategy
- Research content trends across social media platforms
- Identify relevant topics, themes, and content opportunities
- Support content planning and brainstorming sessions
- Assist with content calendar development
Storytelling & Content Ideation
- Help generate content ideas based on business experiences, coaching insights, and audience interests
- Contribute ideas for social media posts, articles, and short-form content
- Assist with drafting content outlines, captions, and messaging concepts
- Support content development for Instagram and LinkedIn
Audience Research
- Research audience interests, challenges, and engagement patterns
- Analyse publicly available content performance trends
- Monitor industry developments and creator content
- Compile research findings and recommendations
Creative Support
- Assist with content planning and production preparation
- Help create content briefs and shot lists
- Review content drafts and provide feedback
- Support coordination between content planning and production activities
QualificationsRequired
- Strong written and verbal communication skills
- Interest in content creation, storytelling, branding, or marketing
- Familiarity with Instagram and LinkedIn
- Ability to conduct research and organise information effectively
- Strong attention to detail
- Ability to work independently and collaboratively
Preferred
- Experience creating content for personal, academic, or professional projects
- Familiarity with social media content formats
- Interest in psychology, wellness, entrepreneurship, or personal development
- Experience with content planning, blogging, newsletters, or social media management
Preferred Educational Background
Students or recent graduates in:
- Psychology
- Journalism
- Mass Communication
- English Literature
- Sociology
- Marketing
- Communications
- Business
- Related fields
Applicants from other disciplines are also encouraged to apply if they have a strong interest in content, storytelling, and branding.
What You Will Learn
During this internship, you will gain exposure to:
- Personal Branding
- Content Strategy
- Audience Research
- Storytelling
- Creator-Led Marketing
- Content Planning
- Community Building
- Entrepreneurship
- Content Performance Analysis
Who May Enjoy This Role
This internship may be a good fit for individuals who:
- Enjoy researching trends and audience behaviour
- Have an interest in storytelling and communication
- Like generating creative ideas
- Are curious about branding, marketing, and digital content
- Want to learn how founders and creators build online audiences
- Enjoy learning about wellness, psychology, business, or personal development
Compensation & Benefits
- Internship certificate upon successful completion
- Mentorship and direct exposure to founder-led content strategy
- Practical experience in personal branding and content marketing
- Flexible work environment
- Opportunity to build a portfolio of content strategy and research work
