Job Description:
Passionate about recruitment marketing and driving data-driven results through cutting-edge technology We're looking for a strategic and analytical Performance Specialist to execute and optimize our digital advertising campaigns. In this role, you'll become an expert on programmatic job distribution, leveraging AI and automation to enhance operational efficiency and attract top talent globally. If you thrive on analyzing complex performance metrics, streamlining workflows, and staying ahead of digital recruitment trends, this is the perfect opportunity to make a global impact.
This is a remote position based in India, operating on an aligned schedule from 6:30 PM to 3:30 AM IST (8:00 AM to 5:00 PM EDT) to collaborate closely with our global team.
Department
We are growing as a client talent access & creative hub focusing on contributing to our company and clients employer branding and media transformation. Our team comprises experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment with clear responsibilities on output, but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, and hire cost-effectively.
Key responsibilities
- Manage advertising campaigns via our third party programmatic job distribution tool.
- Drive the adoption of AI, automation and workflow optimisation solutions to improve operational efficiency, reduce manual effort and enhance campaign performance.
- Contribute to, and lead on certain parts of new, and often complex implementations for programmatic job distribution for our extensive and rapidly growing client portfolio across the globe.
- Analyze performance data to identify trends, opportunities, and areas for optimization; create, and present regular (weekly, monthly and quarterly) performance reports to highlight successes, challenges, and recommendations for future campaigns.
- Analyze global and local industry trends and best practices in digital recruitment advertising to identify opportunities for improvement.
- Collaborate with the recruitment team to understand hiring needs and align digital marketing strategies to achieve recruitment goals.
- Support and collaborate with the Attraction team in developing and implementing strategies to optimize campaign performance across various accounts and job groups.
- Build and maintain strong relationships with external programmatic vendors such as Indeed, and other potential third party programmatic job distribution partners.
- Continuously refine and improve processes to enhance efficiency and effectiveness of digital marketing campaigns.
- Proactively identify and recommend new channels, or strategies to enhance reach and candidate engagement.
- Assist in the setup, management and optimization of Google Ads (search and display) and/or paid social campaigns (Meta and LinkedIn) - preferred.
Key expertise
- Experience in using, and a robust understanding of, programmatic job platforms such as Appcast, Joveo or Recruitics
- Highly proactive and excellent multitasking skills, has great attention to detail, data-driven, and able to oversee delivery in line with set project deadlines
- Analytical thinking
- Experience leveraging AI-powered marketing, reporting and workflow automation tools to improve performance and operational efficiency
- Experience working on either Google Ads or paid social preferred
Qualifications
- Any degree/certifications in Digital Marketing or Performance Marketing
- Nice-to-Have Certifications: Additional certifications, such as Google Ads Certifications, LinkedIn Ads Certification or advanced courses in digital marketing and analytics, can enhance strategic decision-making and improve campaign performance.
