Performance Specialist

Job description

Performance Specialist - Google and Meta Ads

Company: Digital Mojo

Location: Hyderabad, India

Position: Performance Marketer

Experience: 2+ Years

Employment Type: Full-time

About Digital Mojo:

Digital Mojo is a premier digital marketing agency based in Hyderabad, specializing in real estate, healthcare, and B2B lead generation. Our team is dedicated to driving performance and delivering exceptional results for our clients through innovative and data-driven marketing strategies.

Job Overview:

We are seeking a talented and experienced Performance Marketer to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing Google Ads and Meta Ads campaigns to achieve outstanding performance metrics. As a Performance Marketer, you will play a critical role in driving growth and maximizing ROI for our clients across various niches.

Key Responsibilities:

• Develop, implement, and manage performance marketing campaigns across Google Ads and Meta Ads platforms.
• Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Perform A/B testing to improve ad copy, creatives, and landing pages.
• Collaborate with the creative team to develop compelling ad visuals and copy.
• Stay updated with the latest trends and best practices in digital marketing and performance advertising.
• Provide regular reports and performance updates to clients and internal stakeholders.
• Manage budgets, bid strategies, and overall campaign spend to ensure maximum efficiency and ROI.
• Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.

Qualifications:

• Minimum of 2+ years of experience in performance marketing, specifically in managing Google Ads and Meta Ads campaigns.
• Proven track record of successfully optimizing campaigns to achieve high performance metrics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using Google Analytics, Google Ads Manager, Facebook Ads Manager, and other relevant tools.
• Excellent understanding of digital marketing principles, including PPC, SEO, and SEM.
• Strong communication skills and the ability to present complex information clearly and concisely.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Google Ads and Meta Blueprint certifications are a plus.

Benefits:

• Opportunity to work with a diverse and talented team.
• Continuous learning and professional development opportunities.
• Flexible working hours and a supportive work environment.
• Health insurance and other employee benefits.

Digital Mojo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Industry

• Advertising Services

Employment Type

Full Time