Performance Specialist

 Job Title: Campaign Manager

Location: Dehradun

Company: Digifish3

Key Responsibilities

• Plan, set up, configure, and execute performance marketing campaigns across multiple digital platforms.
• Continuously optimise campaigns for KPIs such as leads, conversions, CPL, CPA, and ROAS.
• Manage end‑to‑end campaign lifecycle: planning, execution, optimisation, scaling, and reporting.
• Implement and monitor pixel events, CAPI, tracking, and advanced audience structures.
• Work extensively with dashboards, analytics, funnels, and attribution models to drive decisions.
• Identify issues in underperforming campaigns and proactively troubleshoot, fix, and improve—not just report them.

Required Skills & Experience

• Strong hands‑on expertise in Meta Ads (Facebook & Instagram):
• Advanced insights, pixel implementation, conversion API (CAPI), and audience structuring.
• Solid experience in Google Ads, including:
• Search, Display, Performance Max campaigns and GA4 integrations.
• Exposure to DSP platforms / programmatic buying (preferred).
• Ability to independently manage and scale multiple campaigns across platforms.
• High level of comfort with numbers: data analysis, dashboards, attribution, and performance metrics.
• Strong analytical and problem‑solving mindset with a focus on performance outcomes.

What We Value

• Platform logic over aesthetics
• Data over assumptions
• Execution over pure ideation

If you are someone who lives in Ads Manager, loves debugging tracking issues, and enjoys squeezing better performance out of every campaign, this role is for you.