Performance Marketoing Specialist

PERFORMANCE MARKETING & GROWTH SPECIALIST

Build the Growth Engine Behind a 2 Million+ Child Mission

Noida | Full-Time | On-Site

ABOUT CUREABLE

We are not just building a therapy brand. We are building a child development ecosystem.

CureAble brings together children, parents, therapists, doctors, educators, schools, and technology to create a connected and structured developmental journey for every child.

Our ecosystem brings together:

Occupational Therapy • Speech Therapy • Behaviour Support • Special Education • Parent Guidance • School Collaboration • Home-Based Support • Technology

We believe no child should struggle simply because the right support, guidance, or understanding was missing. From centres and home-based therapy to school programs, professional training, parent support, and technology-enabled solutions, CureAble is building an ecosystem designed around the complete child-development journey.

OUR MISSION

To positively impact the lives of 2 Million+ children and their families. And to achieve that, we need more than good intentions. We need growth.

THE OPPORTUNITY

We are looking for a Performance Marketing & Growth Manager who can help turn CureAble's marketing engine into a measurable business-growth engine. This is not a role for someone who simply knows how to run Google or Meta campaigns. We are looking for someone who understands: Marketing → Acquisition → Conversion → Revenue → Retention → Growth

You will have ownership of performance marketing across CureAble's ecosystem and will work closely with leadership, marketing, sales, operations, doctors, therapists, and other teams to drive measurable growth. At CureAble, performance marketing is ultimately measured by one question: HOW MUCH BUSINESS DID YOU GROW

WHAT YOU WILL OWN

01 | GOOGLE ADS

Own the journey from ad spend to revenue.

● Plan, launch, manage, optimise, and scale Google Ads campaigns.

● Track ROI, ROAS, CPL, CAC, conversion rate, and revenue.

● Identify high-performing keywords, campaigns, audiences, and locations.

● Continuously optimise campaigns for better efficiency.

● Build strategies to scale budgets while maintaining healthy returns.

● Connect campaign performance with actual business outcomes. We don't just want clicks. We want customers and revenue.

02 | META ADS

Build, test, optimise, and scale campaigns across Facebook and Instagram.

● Develop audience and campaign strategies.

● Test creatives, messaging, audiences, placements, and offers.

● Identify winning combinations.

● Scale high-performing campaigns.

● Improve acquisition efficiency.

● Work closely with creative and content teams to improve campaign performance. Your goal: More qualified customers. Better economics. Higher revenue.

03 | GMB & LOCAL GROWTH

Help CureAble dominate local digital discovery across its target markets.

● Improve Google Business Profile performance.

● Drive calls, enquiries, discovery, and local intent.

● Identify opportunities across locations.

● Track local discovery → enquiry → customer → revenue.

● Build strategies that strengthen CureAble's local presence.

04 | CUSTOMER ACQUISITION

Understand exactly what it takes to acquire a CureAble customer.

Track: CPL → CAC → Conversion Rate → Revenue → LTV You should always know: How much did we spend How many qualified leads did we generate How many converted What did each customer cost How much revenue did they generate

05 | CAC → LTV

Understand the economics behind sustainable growth. Customer Acquisition Cost vs. Customer Lifetime Value Your job will be to continuously work towards: Lower CAC + Higher LTV = Stronger Growth You should understand not only how to acquire customers, but how to acquire the right customers.

06 | FULL FUNNEL OWNERSHIP

At CureAble, your responsibility doesn't stop when a lead is generated. You will understand the complete funnel: Reach → Lead → Consultation → Conversion → Revenue → Retention You will work with relevant teams to identify where customers are being lost and develop strategies to improve every stage.

07 | REVENUE GROWTH

Marketing should create measurable business value.

You will track:

● New customers

● Revenue generated

● Conversion rate

● Customer acquisition

● Retention

● Repeat business

● Campaign contribution

● Incremental revenue

● Marketing efficiency The ultimate question: How much additional revenue did marketing create

08 | 1 LAKH → 10 LAKH SCALING

We are looking for someone who understands how to scale. If a campaign works at: 1 Lakh Can you take it to: 3 Lakh → 5 Lakh → 10 Lakh+ without destroying the economics You should understand how to scale spend, acquisition, and revenue together.

09 | EXPERIMENTATION

Growth requires constant experimentation. You will test: Creatives | Audiences | Offers | Landing Pages | Messaging | Locations | Budgets | Campaign Structures Your growth loop: TEST → LEARN → OPTIMISE → SCALE Find what works. Kill what doesn't. Scale what wins.

YOUR SCORECARD

Your performance will be measured through: ROI | ROAS | CAC | LTV | CPL | Conversion Rate | Revenue | New Customers | Retention | MoM Growth | Marketing Efficiency We want you to be able to answer: How much did we spend How many customers did we acquire What did each customer cost us How much revenue did we generate What is the LTV of those customers How much did the business grow because of marketing

WHO ARE WE LOOKING FOR

We want someone who is:

Data-Driven You enjoy working with numbers and finding the story behind them.

Growth-Oriented You constantly look for the next growth lever.

Experimental You test instead of assuming.

Commercially Minded You understand marketing through the lens of business outcomes.

Ownership-Driven You take responsibility for results, not just tasks.

Execution-Focused You can move quickly from strategy to implementation.

Analytical You can identify bottlenecks and turn insights into action.

Mission-Aligned You understand that CureAble's customers are families seeking meaningful support for their children, and marketing must be responsible, empathetic, and trustworthy.

WHAT WE'RE LOOKING FOR

● Strong hands-on experience in Performance Marketing / Growth Marketing.

● Strong practical experience with Google Ads and Meta Ads.

● Understanding of campaign setup, optimisation, targeting, bidding, budgeting, and scaling.

● Strong understanding of ROI, ROAS, CAC, LTV, CPL, conversion rate, and revenue attribution.

● Experience with lead-generation and conversion campaigns.

● Strong understanding of customer acquisition funnels.

● Experience with Google Business Profile / local growth is an advantage.

● Familiarity with analytics and reporting tools.

● Ability to work closely with creative and content teams.

● Strong communication and problem-solving skills.

● Experience in healthcare, education, child development, wellness, or service businesses is an advantage. ● Bachelor's degree in Marketing, Business, Digital Marketing, or a related field is preferred; relevant practical experience will also be considered.

YOUR PORTFOLIO MATTERS Don't just tell us what you have done. Show us. A strong personal portfolio is mandatory. Your portfolio should demonstrate real hands-on experience with:

● Google Ads

● Meta Ads

● Lead generation

● Campaign scaling

● Funnel optimisation

● Creative testing

● Audience testing

● CAC optimisation

● ROAS / ROI improvement

● Conversion improvement

● Revenue growth

Where possible, show: SPEND → STRATEGY → RESULT Tell us: What was the challenge What did you do What did you test How much did you spend What changed What was the business impact Your portfolio will be an important part of the selection process

. WHAT YOU GET AT CUREABLE

Joining CureAble means getting exposure to much more than digital advertising.

GLOBAL EXPOSURE

Get hands-on exposure to US-based investors and global stakeholders and understand how an ambitious organisation thinks about growth and scale.

DOCTORS & INDUSTRY EXPOSURE Work alongside:

Doctors • Therapists • Educators • Schools • Healthcare Professionals • Child Development Experts Understand the industry while building your growth expertise.

LEADERSHIP EXPOSURE

Work closely with CureAble's management and leadership team and gain exposure to: Business Strategy • Revenue • Growth • Decision Making • Expansion

REAL BUSINESS OWNERSHIP

You won't simply be given an ad account. You will be expected to understand the complete equation: Budget → Acquisition → Conversion → Revenue → Retention Your work will be connected to actual business outcomes.

CAREER GROWTH

CureAble is growing — and we want our people to grow with us. Strong performers can get opportunities to: Own larger budgets → Lead growth initiatives → Own larger functions → Take strategic responsibilities → Progress into higher leadership roles Your growth will be driven by: Performance + Ownership + Capability + Impact

MULTI-DIMENSIONAL LEARNING

Build expertise across: Performance Marketing + Growth Strategy + Revenue + Analytics + Customer Acquisition + Business Strategy + Leadership

PURPOSE

Your work won't just contribute to numbers. It will contribute to a larger mission: Impacting 2 Million+ children and their families.

WHAT SUCCESS LOOKS LIKE Success isn't: I ran 20 campaigns.

Success is:

CAC came down.

ROAS improved.

Conversion increased.

Lead quality improved.

Customer acquisition increased.

Revenue grew.

Retention improved.

Marketing became more efficient.

CureAble scaled

Interested Candidates can mail their CV on [Confidential Information]