Performance Marketing Whiz-Onsite

Location: Sector- 63 Noida (Nearest Noida Electronic City Metro Station)

Mode: On-site | 5 Days Working

Experience: 5+ Years

Salary: Fixed-> Up to 6 LPA

About the Company:

Backdropsource.in is a global e-commerce brand serving photographers, event creators, and storytellers.

We specialize in creating high-quality backdrops and visual products while continuously expanding our digital presence and customer reach.

About the Role:

We are looking for an experienced Performance Marketing Manager (PMM) to drive paid marketing initiatives and business growth. The role requires strong hands-on expertise in PPC/Google Ads and Meta Ads, along with the ability to analyze campaign performance, optimize budgets, and deliver measurable results.

Key Responsibilities:

PPC & Google Ads

● Plan, execute, and optimize PPC campaigns across Google Ads.

● Manage Search, Display, Shopping, and other relevant campaigns.

● Monitor budgets, bids, ROAS, CPA, CTR, CPC, and conversions.

● Identify opportunities to improve campaign efficiency and ROI.

Meta Ads

● Plan and manage paid campaigns across Facebook and Instagram.

● Develop audience targeting, retargeting, and conversion campaigns.

● Test creatives, audiences, and campaign strategies.

● Analyze performance and optimize campaigns for better results.

Analytics & Reporting

● Track campaign performance using GA4, Google Ads, and Meta Ads Manager.

● Prepare regular performance reports and actionable insights.

● Analyze data to identify trends and improve conversions.

Growth & Optimization

● Conduct A/B testing and experimentation across campaigns.

● Develop retargeting and conversion-focused strategies.

● Identify landing-page and funnel optimization opportunities.

● Stay updated with the latest paid media trends and best practices.

Required Skills & Qualifications

● 5+ years of experience in Performance/Paid Marketing.

● Mandatory: Hands-on experience with PPC/Google Ads and Meta Ads.

● Strong understanding of paid acquisition and conversion funnels.

● Knowledge of ROAS, CPA, CPC, CTR, and Conversion Rate.

● Strong analytical and problem-solving skills.

● Experience with e-commerce/performance-driven campaigns is preferred.

What You'll Get

● 5-day work week.

● Hands-on experience in a global e-commerce environment.

● Opportunity to work on performance-driven growth initiatives.

● Learning and growth opportunities.

Apply Now

If you have strong hands-on experience in PPC and Meta Ads and are passionate about driving measurable business growth, we'd love to hear from you.

Send your updated CV to: [Confidential Information]