Performance Marketing Trainee / Fresher

Job Description

We are looking for a motivated and enthusiastic Performance Marketing Fresher who is interested in building a career in Google Ads, Meta Ads, App Marketing and Website Performance Marketing.

The candidate should have a basic understanding of digital advertising and be willing to learn campaign setup, optimization, tracking, analytics and performance reporting across Google and Meta platforms.

Requirements

• Basic understanding of Digital Marketing and Paid Advertising.
• Basic knowledge of Google Ads and Meta Ads.
• Interest in App Marketing and Website Advertising.
• Basic understanding of CPC, CPM, CTR, CPA, CVR and ROAS.
• Willingness to learn campaign setup, optimization and performance analysis.
• Good analytical and problem-solving skills.
• Good communication and reporting skills.
• Willingness to work with data and performance reports.

Required Skills

• Google Ads: Basic knowledge of Search, Display, Video, Performance Max and App Campaigns.
• Meta Ads: Basic knowledge of Facebook & Instagram Ads, campaign objectives, audiences, creatives and basic campaign optimization.
• Basic understanding of App Campaigns, app installs and in-app actions.
• Basic understanding of Website Conversion Campaigns and landing pages.
• Understanding of CPC, CPM, CTR, CPA, CVR and ROAS.
• Basic knowledge of Google Analytics (GA4) is an advantage.
• Basic understanding of Meta Pixel, Google Tag Manager (GTM) and conversion tracking is an advantage.
• Basic understanding of Firebase / AppsFlyer / Adjust is an advantage.
• Interest in creative testing and A/B testing.
• Good knowledge of MS Excel / Google Sheets.
• Strong willingness to learn and improve.

Responsibilities

• Assist in setting up and managing Google Ads and Meta Ads campaigns.
• Support App Campaigns focused on installs and in-app actions.
• Assist with Website campaigns focused on leads, conversions and sales.
• Monitor daily campaign performance across Google and Meta.
• Track and analyze CPC, CPM, CTR, CPA, CVR and ROAS.
• Assist in optimizing campaigns to improve performance.
• Monitor campaign budgets and spending.
• Assist in testing different ad creatives, audiences, placements and campaign strategies.
• Learn and work with GA4, GTM, Meta Pixel, Firebase and conversion tracking.
• Prepare daily/weekly campaign performance reports.
• Identify basic campaign performance issues and assist in troubleshooting.
• Research new Google Ads and Meta Ads trends and strategies.
• Work with senior team members to understand campaign planning, optimization and scaling.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, IT or any related field.
• Freshers are welcome to apply.
• Any Digital Marketing / Google Ads / Meta Ads certification or course will be an advantage.
• Basic knowledge of Google Ads and Meta Ads.
• Good analytical and logical thinking.
• Basic knowledge of Excel / Google Sheets.
• Strong interest in Performance Marketing and Paid Advertising.
• Good communication and teamwork skills.