Performance Marketing Team Lead

About the Company

E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.

Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you're someone who dreams big and has the gumption to make them come true, E2M has a place for you.

About the Role

The PPC Team Lead is responsible for managing paid advertising accounts end-to-end, including strategy, performance, client communication, and retention. This role ensures that each account aligns with client business goals while driving consistent and measurable growth across platforms such as Google Ads, Meta Ads, and other paid channels.

As a PPC Team Lead, you will serve as the primary point of contact for clients and act as a key bridge between clients and internal PPC delivery teams. You will be accountable for campaign performance, strategic planning, account growth, and building long-term client relationships with E2M Solutions.

Responsibilities

• Own overall PPC account performance, strategy, growth, and client satisfaction.
• Communicate campaign initiatives, strategies, insights, and opportunities to clients on a weekly and monthly basis.
• Organise and lead client meetings, including weekly or bi-weekly calls and monthly performance review calls.
• Manage and optimise programmatic campaigns using DV360 and other programmatic advertising platforms.
• Work closely with PPC Project Managers and Analysts to ensure campaigns and deliverables are executed on time and as per scope.
• Identify account expansion, upsell, and cross-sell opportunities to drive account growth.
• Ensure client expectations are clearly defined, documented, and consistently met.
• Act as the primary escalation point for client concerns and resolve issues proactively.
• Focus on client retention through transparent communication and performance-driven execution.
• Ensure smooth coordination between internal teams and clients.

Qualifications

• 3+ years of experience in a client-facing PPC or performance marketing role.

Required Skills

• Strong knowledge of PPC best practices across Google Ads, Meta Ads, and paid social platforms.
• Experience with PPC reporting, performance analysis, and campaign optimisation.
• Familiarity with tools such as Google Ads, Meta Ads Manager, GA4, Looker Studio, DV360 and conversion tracking tools.
• Ability to analyse performance data and translate insights into clear, actionable client communication.
• Excellent verbal and written communication skills for both internal and client-facing interactions.
• Strong critical thinking and problem-solving skills.
• Ability to work effectively with cross-functional internal teams.