Performance Marketing Strategist

ROLE : PERFORMANCE MARKETING STRATEGIST

About Palmonas:

Palmonas is a fast-growing D2C jewellery brand redefining modern demi-fine jewellery for today's generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences.

Role Overview:

We are looking for a Senior Performance Marketing Strategist to lead our paid acquisition strategy across digital channels. The role demands a growth-driven mindset with deep expertise in multi-channel paid marketing — including Meta, Google, YouTube, Pinterest, Snapchat, Programmatic, OTT, and Affiliate channels.

The ideal candidate will combine analytical acumen with creative strategy to scale revenue, optimise CAC/ROAS, and drive brand growth across digital touchpoints.

Key Responsibilities:

1. Strategy & Planning -

● Design and execute end-to-end paid marketing strategies aligned with business goals.

● Develop scalable acquisition funnels across platforms — from awareness to conversion.

● Forecast budgets, allocate spends across channels, and ensure ROI optimisation.

● Identify new growth opportunities through emerging platforms and audience segments.

2. Channel Management

● Lead performance campaigns across Meta (Facebook, Instagram), Google (Search, Display, Shopping, YouTube), Affiliates, OTT, Programmatic, Pinterest, and Snapchat.

● Manage affiliate and partnership networks to scale incremental traffic and sales.

● Collaborate with creative, content, and product teams to align messaging and optimise ad creatives.

3. Optimisation & Analytics

● Track, analyse, and interpret campaign data to drive actionable insights.

● Continuously test ad formats, audiences, and creatives to improve CAC and ROAS.

● Use tools like Google Analytics, Apps-Flyer, GA4, and Meta Ads Manager for performance reporting.

● Build robust dashboards and performance trackers for leadership visibility.

4. Team Leadership

● Mentor and guide junior performance marketers and interns.

● Foster a culture of experimentation, learning, and performance accountability.

● Partner cross-functionally with brand, design, and tech teams for seamless execution.

Requirements:

● Bachelor's or Master's degree in Marketing, Business, or related field.

● 4–5 years of hands-on experience in paid performance marketing (preferably in D2C or e-commerce).

● Proven track record of managing large-scale campaigns and multi-channel budgets.

● Strong command of analytics, attribution models, and conversion rate optimisation.

● Experience with tools like Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Snapchat Ads, Shopify and affiliate platforms.

● Exceptional analytical, communication, and leadership skills.

Good to Have:

● Experience in the fashion, lifestyle, or jewellery category.

● Exposure to influencer-led performance campaigns and retention funnels (CRM, remarketing).

● Knowledge of marketing automation and AI-led performance optimisation tools.

Interested candidates can share their updated CV via email: [Confidential Information]

LOCATION: Koregaon Park, Pune

Working Days: Mon to Sat (1st & 3rd Sat off) - 10 am to 7 pm.