Performance Marketing Strategist (Cricket Enthusiast)

We are hiring a Performance Marketing Strategist who can think creatively, move fast, and deeply understands cricket + regional audiences. This role goes beyond running ads you will be responsible for ideating high-performing creatives, especially regional and culture-first ad content, that connects emotionally with cricket fans across India.

If you're a cricket enthusiast, love experimenting with ad creatives, and can think out of the box, this role is for you.

• Ideate and plan performance-driven ad creatives for Spotto across platforms like Meta, Google, and YouTube.
• Create regional-first ad concepts tailored for different Indian markets.
• Generate creative directions for:
• Reels & short videos
• Static & carousel ads
• Hooks, captions, and messaging
• Work closely with content creators, narrators, and video editors to execute ad ideas.
• Continuously test new creative angles, hooks, storytelling formats, and narratives.
• Analyse performance data to understand what creatives are working and why.
• Stay updated with cricket trends, tournaments, player stories, and viral moments to convert them into ad ideas.

• Strong cricket knowledge and genuine interest in the sport.
• Fluency or strong working proficiency in the following languages:
• Kannada
• Tamil
• Telugu
• Bengali
• Malayalam
• Ability to think creatively and come up with unique, unconventional ad ideas.
• Willingness to work from the Bangalore office at least 3 days a week.

• Experience in performance marketing or creative strategy (agency or startup preferred).
• Strong understanding of Meta Ads creative best practices.
• Ability to adapt messaging for different regional cultures and cricket fanbases.
• Good communication and collaboration skills.

• Work on a fast-growing cricket-first digital brand.
• High creative ownership your ideas directly go live as ads.
• CTC 3.6 lakhs per annum
• Opportunity to work at the intersection of cricket, content, and performance marketing.
• Young, passionate team obsessed with sports and storytelling.

Note: Only Bangalore based applicants will be considered.