Performance Marketing - Sr Associate

Intent Farm is a performance marketing agency built for high-growth digital brands.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As aMeta Badged Partner, Google Premier Partner and Amazon Verified Partner- highest levels of partnership - we're recognized for our expertise, consistent performance, and strategic impact. Our campaigns don't just spend budgetsthey build real, sustainable growth.

Over the past years, we've worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retaildelivering results that stand out in crowded markets. Whether it's boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part ofThe Walnut Folks Groupalongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we're one of India's only integrated digital groups that connects content, creators, and conversion at scale.

The Senior Associate Performance Marketing role involves driving growth for digital-first brands through data-led advertising on Meta and Google. The position requires a blend of analytical ability, strategic thinking, creative collaboration, and hands-on campaign execution. The role functions within a fast-paced agency environment, working closely with cross-functional teams to plan, launch, optimise, and scale high-performance campaigns across platforms.

You'd be a perfect fit, if you:

love marketing and advertising.

love ideating and experimenting frugally and growing brands.

already have 1-3 years of experience in performance marketing.

have expertise in Google or Meta ads or both and want to grow further into the

same.

are highly data-focused in your research and decision making.

love collaborating with multiple people to ideate creative ways of marketing a

brand.

understand CRO and the value of optimizing the website to improve ad

performance.

have excellent written and oral communication/presentation skills, including

creating and delivering effective presentations and marketing reports.

love setting big goals and taking them down strategically.

love taking responsibilities and managing multiple priorities.

have good expertise on GA4, Looker Studio, MS Excel.

Your broad responsibilities would include:

managing client projects end to end including audience research, competitive

research, creative research, campaign creation, ongoing optimization and reporting

managing client communication directly to build strong relationships with them and

being able to explain the rationale for your decisions and getting their approvals on

plans

doing cross-platform ads analytics and decision making from it to keep growing

each brand

learning from other team members and sharing your knowledge with them to

create a high performance eco-system

delivering growth and ROI to clients as per each brand's goals

understanding what makes and conceptualizing high converting campaigns and

landing pages basis customer behavior analysis

guiding clients on other channels of marketing that can improve their growth

continuously learning and becoming a top 1% performance marketer (yes, legit this

is a serious responsibility as a part of your job and we will help you get there).

Why you should join us

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry

about experimental failures

In case you care about working alongside genuine, honest peers who will have your

back, no matter what

In case you value contributing to the organisation beyond your call of duty; and

getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest

into your learning for the long term

In case you want to work on the cutting edge of marketing problems and use the

most cutting tools and strategies

In case you are looking for a place for the long term where you can keep growing

with the company (our first few hires from 5-6 years back, are still with the

company)

Why you shouldn't join us

In case you are looking for a product company, ofcourse we aren't one

In case you are looking for a very very structured corporate environment where

everyone is extremely clear on their role and ONLY has to do that. We thrive as a

bootstrapped company and hence like to be nimble about changes and whatever is

needed to be done to get ahead

In case you are looking for the top bracket pay in the industry - we are not the one

for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: HSR Layout, Bangalore.