Performance Marketing Specialist

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Early Applicant

Job Description

Key Skills

Expertise in Google Ads and Meta Ads with proven results
Must have experience working on international projects (e-commerce and service-based)
Strong English communication skills for client interactions and reporting
Good understanding of AI tools for ad creation, automation, and optimization
Proficiency in GA4, GTM, Meta Business Suite, and campaign performance tracking
Ability to manage multiple projects efficiently in a fast-paced environment

Roles & Responsibilities

Manage and optimize Google & Meta ad campaigns for international clients across e-commerce and service-based sectors
Develop, implement, and refine paid advertising strategies to achieve high ROI
Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization
Execute Search, Display, Shopping, and Performance Max campaigns with daily performance monitoring
Track and analyze campaign performance using analytics tools; prepare weekly/monthly performance reports with insights and recommendations
Perform A/B testing on creatives, landing pages, and ad copy to enhance conversion rates
Set up and manage conversion tracking, remarketing lists, and attribution models