NEOLYTIX
Performance Marketing Specialist – US HealthcareFUNCTION
Performance MarketingEXPERIENCE
4–5 YearsLOCATION
Gurugram (Onsite)MARKET
US Healthcare
Role Overview
The Performance Marketing Specialist will own paid and organic growth across channels — developing, executing, and optimizing PPC campaigns across Google, Meta, and LinkedIn, and driving SEO to grow organic visibility and traffic. The ideal candidate is data-driven and results-oriented, comfortable across both paid media and search, and experienced managing campaigns that target US audiences.
Key Responsibilities
Paid Media (PPC)
- Develop and manage PPC strategies aligned with client goals and US market trends
- Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram)
- Forecast leads within a given ad budget to set clear expectations
- Track and manage budgets effectively, ensuring ROI and conversion objectives are met
SEO & Organic Growth
- Develop and execute SEO strategy — on-page, technical, and content-driven — to grow organic visibility and traffic
- Conduct keyword research spanning paid and organic, and align content and landing pages to search intent
- Monitor rankings, organic performance, and technical health, and prioritize fixes and opportunities
- Coordinate paid and organic efforts so the two channels reinforce, rather than compete with, each other
Analytics, Reporting & Collaboration
- Set up trackers and measurement metrics to monitor paid and organic performance
- Conduct regular performance analysis and audience-targeting refinement across channels
- Prepare detailed performance reports with insights and optimization recommendations
- Collaborate with account managers and design/content teams on high-performing creatives, content, and landing pages
- Stay updated with US digital marketing trends, platform and algorithm updates, and compliance standards
What You Bring
Must-Have
- 3+ years in performance marketing for the US market (healthcare), spanning paid media and SEO
- Hands-on PPC experience with a proven track record of optimizing ad spend and achieving measurable ROI
- Hands-on SEO experience — on-page, technical, and content-driven — with demonstrable organic growth
- Proficiency with Google Ads, Google Analytics (GA4), Bing Ads, Meta Ads Manager, and SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
- Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Looker Studio, or similar tools)
- Excellent communication and client-facing skills
Preferred
- Google Ads certification; SEO certification a plus
Why Join Neolytix
US Healthcare Focus
Run paid campaigns for a specialised, high-value US healthcare audience.
Full-Funnel Ownership
Own strategy, execution, and optimization end to end across paid media and organic search.
Data-Driven Culture
Decisions grounded in tracking, reporting, and measurable ROI — not guesswork.
Direct Client Impact
Work closely with account and design teams on results clients can see.
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