Job Title: Digital Marketing Specialist – B2B SaaS
Location: Chennai (On-site)
Experience: 2 – 4 Years
Industry: B2B Software as a Service (SaaS)
Key Responsibilities:
- Lead the planning and execution of marketing campaigns from start to finish, in collaboration with cross-functional teams
- Drive Account-Based Marketing (ABM) for key accounts through TechDays, QBRs, and nurture leads into sales-qualified opportunities
- Conceptualize and execute omni-channel campaigns across the customer lifecycle, ensuring messaging alignment across all touchpoints
- Build customer advocacy by identifying testimonials, references, referrals, and co-marketing opportunities (webinars/events)
- Drive influencer marketing by engaging with analysts, industry bodies, and media to enhance visibility, rankings, and participation in analyst-led workshops
- Analyse customer insights, industry trends, and market dynamics to shape effective strategies
- Collaborate with marketing sub-functions to generate rich content, execute digital campaigns, manage events, and customer visits
- Track and measure campaign effectiveness, analyse ROI, and optimize initiatives for improved impact
Eligibility Criteria:
- BE/BTech with 2-4 years of experience
- Preferably with a management post-graduate diploma/degree (MBA)
Required Skills:
- Marketing campaign planning and execution
- Strong team management and stakeholder collaboration abilities
- Excellent communication and presentation skills
- Creative thinking with the ability to leverage data-driven decision making
- Lead generation and nurturing through multiple channels
- Proficiency in marketing automation tools and digital platforms
Preferred Skills
- Industry knowledge and landscape understanding – preferably Healthcare & Lifesciences
- Exposure to product engineering, new product design, digital engineering, regulatory, or manufacturing domains
- Experience working with related software packages and projects
- Ability to influence and build strong relationships with accounts, practices, Centres of Excellence, and sales teams
