Performance Marketing Specialist

POSITION: Performance Marketing Specialist

SALARY BRACKET: INR 5LPA+

Reports into Performance Marketing Lead

Can you decrease ad spends, increase CTR, and scale businesses... and that is all before lunch

Kidding, we're more reasonable than that. As long as you know how to do it later. At Strobe Works, we live for the euphoria which comes from creating content, scaling businesses, and making an impact.

Job Description

Roles & Responsibilities

• Creation of strategy and media plan for clients.
• Managing budgets and campaigns across all ad platforms such as Google, Facebook, Instagram, Twitter, LinkedIn
• Keyword/ targeting research for clients belonging to multiple verticals.
• Run A/B tests with new creatives, copy, targeting new audiences.
• Regularly optimise the campaigns basis the objective- To increase Leads/ website visits / App installs/ awareness/ etc.
• Exploring new tech-related ad platforms for better client growth.
• Carrying out analysis to figure out campaigns and see whether the KPIs are being met.
• Working alongside the content/design and development team to create better solutions for the clients.
• Handling reporting and analysis of digital activities, providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
• Work with leadership to explain and modify strategic plans.

Qualifications

- Minimum 1 year of experience in paid media marketing, running Facebook, Google, Linkedin and other platforms.

- In-Depth exceptional understanding of Google ads, Amazon ads and Facebook ads manager.

- Excellent communication and interpersonal skills.

- Industrious research skills and an aptitude to identify and resolve problems.

- Advertising agency experience is preferred.

- Google Ads and Facebook certification is a plus.

- Ability to adapt to changes.What we expect from you:

- Self-starter attitude, can take initiatives.

- Make end-to-end campaigns for clients.

- Independent, one who takes complete ownership/responsibility of assigned projects.

- Churn out creative ideas and campaigns regularly.

- Not be basic and bring your whole colourful personality to work, we encourage it.

What you're in for:

- WFH moving into a Hybrid model.

- Chill working environment and teammates.

- We know you are at your best when you are at your best mentally and physically. We keep the T of the advertising industry out of our agency. (Toxicity)