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Performance Marketing Specialist

Starfish
Fresher
Delhi, India
Early Applicant
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.

Requirements

RESPONSIBILITIES

  • Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing
  • Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness
  • Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders
  • Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals
  • Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies
  • Partner with creative and content teams to create compelling ad content that resonates with target audiences
  • Keep abreast of industry trends and competitive landscape to inform performance marketing strategies

Requirements


  • Previous experience in performance marketing with a strong emphasis on paid media and analytics
  • Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics
  • Strong analytical skills with a track record of using data to drive decision-making
  • Excellent verbal and written communication skills
  • Ability to work independently and collaboratively in a team-oriented environment

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Fintech
Employment Type:
Full time

About Company

Job ID: 141172261

Last Updated: 30-06-2026 03:38:22 AM
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