Company Description
Realaasti.com is a transparent and innovative real estate platform dedicated to making property buying more fair, affordable, and informed. Leveraging group buying and partnerships with trusted builders, Realaasti.com ensures customers receive better pricing while helping builders reduce marketing costs and sell more efficiently.
Role Description
We're looking for a performance-driven marketer who understands both digital advertising and the real estate ecosystem. This role is ideal for someone who can maximize lead generation on a lean budget, while bringing strategic clarity on how different property segments (residential, commercial, plotted developments, luxury, etc.) should be marketed.
- Plan, execute, and optimize paid ad campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and YouTube
- Drive high-quality lead generation with a strong focus on cost efficiency and ROI
- Understand different real estate products and craft tailored campaign strategies for each
- Continuously monitor, analyze, and improve campaign performance (CTR, CPL, conversions, etc.)
- Run A/B testing on creatives, audiences, and messaging to improve results
- Coordinate closely with sales and marketing teams to ensure lead quality and proper follow-ups
- Build and manage funnels, landing pages, and retargeting strategies
- Track user behavior and optimize campaigns based on insights and data
- Maintain dashboards and provide weekly performance reports with actionable insights
What We're Looking For:
- Proven experience in performance marketing, preferably in real estate or high-ticket sales
- Strong understanding of lead generation funnels and conversion optimization
- Ability to work with tight budgets and deliver measurable results
- Knowledge of real estate buyer psychology and market segmentation
- Hands-on experience with tools like Meta Ads Manager, Google Ads, Google Analytics, CRM tools
- Analytical mindset with the ability to translate data into strategy
- Strong communication skills to align with internal teams
Bonus Points If You:
- Have worked on property launches or real estate campaigns
- Understand local markets like Visakhapatnam or Tier 2 cities
- Can contribute to creative strategy (ad copies, hooks, visuals)
