Company Description Amberstone Group is a real estate company focused on creating scientifically crafted homes that blend modern innovation with timeless design principles. Founded by industry veterans, Amberstone is dedicated to transforming the real estate landscape through forward-thinking, high-quality projects. The company emphasizes rigorous standards, ensuring every home reflects enduring value, quality, and brilliance. With meticulous attention to detail and a commitment to excellence, Amberstone designs spaces that are precise, thoughtful, and consistently exceed customer expectations.
Role Description The Performance Marketing Specialist – Real Estate will manage and optimize digital marketing campaigns to drive qualified leads and conversions for Amberstone's properties. This full-time, on-site role in Bengaluru involves planning and executing performance marketing strategies across channels such as paid search, social media, display, and remarketing. The specialist will monitor campaign performance, conduct A/B and performance testing, and use data-driven insights to improve ROI and reduce acquisition costs. Day-to-day activities include analyzing campaign metrics, preparing performance reports, collaborating with sales and branding teams to align marketing efforts with business goals, and recommending new tactics to enhance lead quality and engagement. The role also requires staying updated on industry trends and tools to continuously refine Amberstone's digital marketing approach.
Qualifications
- Strong analytical skills and experience with data analysis tools to interpret campaign performance and derive insights.
- Proficiency in performance management and performance testing to optimize campaigns and improve key metrics.
- Effective communication skills for collaborating with cross-functional teams and presenting findings to stakeholders.
- Hands-on experience with performance marketing platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics).
- Understanding of real estate marketing funnels, lead generation strategies, and customer journey mapping.
- Ability to work on-site in Bengaluru, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital or performance marketing are an advantage.
- Prior experience in performance marketing within real estate or a similar high-value, B2C sector is preferred.
