Donatekart is India's most reliable online platform for donating to charities. Our award-winning platform allows donors to directly donate products to charities online and brings 100% transparency. In our 9-year journey, we've helped over 10,000+ NGOs across India raise close to 400+ Crore worth of products. We've won numerous awards, including Forbes 30 Under 30, The NewIndian Express 40 Under 40, and the Nasscom Social Innovation Award. If you are someone who is looking to make an impact with your skills, then we are looking for you.
Role Description
- Meta Account Management:- Take ownership of the Meta ads for Donatekart.- Develop and implement comprehensive ad strategies aligned with organizational goals.- Regularly optimize campaigns to ensure maximum performance and ROI.
- Campaign Planning and Execution:- Plan, execute, and monitor Facebook ad campaigns to achieve predefined objectives.- Work closely with the marketing team to align campaigns with overall marketing strategies.- Identify and implement creative approaches to enhance campaign effectiveness.
- Creative Direction and Testing:- Generate multiple creative angles for testing and experimentation.- Collaborate with the creative team to ensure ad creatives align with brand messaging.- Conduct A/B testing to identify high-performing creatives and strategies.
- Audience Analysis and Optimization:- Analyze audience behavior and adjust targeting parameters for optimal performance.- Provide insights into audience segmentation and recommend strategies to reach diverse donor segments.
- Reporting and Analysis:- Regularly report on campaign metrics and key performance indicators (KPIs).- Identify successful ads and campaigns, providing recommendations for scaling.- Present actionable insights to the marketing team to refine future strategies.
- Stay Updated on Industry Trends:- Stay informed about the latest trends and updates in Facebook advertising.- Implement new features and strategies to stay ahead in the digital marketing landscape.
- Collaboration:- Collaborate with cross-functional teams including creative, content, and analytics.- Participate in brainstorming sessions and contribute innovative ideas.
Requirements
- Minimum 3 years of experience in managing Meta ads.
- Proven experience working with business-to-consumer (B2C) brands (preferably D2C).
- Should be handling at least 50L/month budget.
- Strong understanding of creative direction and the ability to strategize engaging ad campaigns.
- Proficient in identifying hooks and innovative approaches to captivate the target audience.
- Expertise in analyzing campaign metrics and identifying successful ads and campaigns for scaling.
- Familiarity with A/B testing methodologies and the ability to generate creative angles for testing and experimentation.
- In-depth knowledge of the Meta Ads Manager platform, Andromeda update and various features.
- Excellent communication and collaboration skills.
- It's a plus having marketing experience/understanding of the crowdfunding/social sector.
