Performance Marketing Specialist

Lascade is looking for a results-driven Performance Marketing Specialist to scale customer acquisition across our portfolio of software products.

You'll work on mobile apps, Travel products, AI-powered tools, subscription platforms, and global digital products. We're looking for someone who enjoys testing, optimizing, and turning marketing data into measurable business growth.

If you're passionate about paid advertising, experimentation, and performance optimization, we'd love to hear from you.

What You'll Do

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, and other relevant platforms.

• Develop campaign strategies focused on user acquisition, subscriptions, and long-term growth.

• Continuously improve ROAS, CAC, CPA, conversion rates, and overall campaign performance.

• Conduct A/B testing for creatives, audiences, landing pages, bidding strategies, and campaign structures.

• Analyze campaign data to identify opportunities for growth and optimization.

• Work closely with Product, Design, Content, and Growth teams to improve conversion rates.

• Monitor user quality and ensure campaigns attract valuable, high-intent users rather than just increasing traffic volume.

• Prepare weekly and monthly performance reports with actionable insights.

• Research new advertising channels, audience segments, and campaign opportunities.

• Stay updated with the latest trends in digital advertising and performance marketing.

What We're Looking For

• 2–5 years of hands-on experience managing paid advertising campaigns.

• Strong experience with Google Ads and Meta Ads.

• Experience managing meaningful advertising budgets with measurable business outcomes.

• Solid understanding of campaign optimization, attribution, conversion tracking, and analytics.

• Strong analytical mindset with the ability to make data-driven decisions.

• Experience using Google Analytics 4, Google Tag Manager, and other marketing analytics tools.

• Ability to work independently while collaborating with cross-functional teams.

Nice to Have

• Experience with Apple Search Ads, TikTok Ads, or LinkedIn Ads.

• Experience promoting SaaS products, mobile apps, or subscription businesses.

• Knowledge of marketing automation and AI-assisted campaign optimization.

• Basic understanding of SEO and landing page optimization.

• Experience with A/B testing and conversion rate optimization.

Why Join Lascade

• Work on multiple global software products instead of a single brand.

• Manage campaigns with real ownership and measurable business impact.

• Collaborate closely with Product, Design, and Engineering teams.

• Freedom to experiment with new ideas and advertising strategies.

• Opportunity to grow into a senior Performance Marketing or Growth leadership role.