Performance Marketing Specialist in Noida

Key Responsibilities

• Own strategy and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads
• Plan, manage, and optimize high-budget campaigns with a strong focus on ROAS, CAC, CPL, and revenue growth
• Build and optimize full-funnel paid strategies (acquisition, retargeting, and conversion)
• Continuously test creatives, audience segments, bidding strategies, and landing pages to improve performance
• Oversee tracking infrastructure including Meta Pixel, Google Tag Manager, GA4, and conversion APIs, to ensure accurate event tracking and attribution
• Collaborate closely with creative and sales teams to improve lead quality and conversion rates
  
  

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