Performance Marketing Specialist

WORK MODE: Onsite- Hyderabad

TIME ZONE: IST

EXPERIENCE: 3+ YOE (hands-on experience in performance marketing)

EMPLOYMENT TYPE: Full-Time

JOB DESCRIPTION:

We are looking for a results-driven Performance Marketing Specialist to lead our

digital customer acquisition efforts. The ideal candidate has a proven track record in

running high-performing ad campaigns, with deep expertise in platforms like Google

Ads, Facebook/Instagram Ads, and Google Analytics. Experience in the D2C or e-

commerce space, particularly in men's wellness or personal care, will be a strong

advantage.

ROLES AND RESPONSIBILITIES:

Develop and execute performance marketing strategies across digital channels including Google Ads, Meta Ads (Facebook/Instagram), and other paid media platforms.

Manage and allocate monthly marketing budgets effectively to achieve target Customer Acquisition Costs (CAC) and Return on Ad Spend (ROAS).

Perform ongoing A/B testing, analyze campaign performance, and implement data-driven optimizations.

Collaborate with creative and content teams to produce compelling ad creatives and copy tailored for various customer segments.

Generate regular performance reports with actionable insights to inform strategic decisions.

Stay up to date with the latest platform updates, advertising trends, and best practices in digital marketing.

REQUIREMENTS:

Essential Qualifications:

3+ years of hands-on experience in performance marketing, preferably within D2C or e-commerce sectors.

Proven success in managing and scaling paid ad campaigns across Google and Meta (Facebook/Instagram).

Strong analytical mindset with the ability to derive insights from campaign data and optimize accordingly.

Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.

Solid understanding of digital funnels, attribution, and customer journey optimization.

Desired skills experience:

Experience working with D2C brands, especially in men's wellness, personal care, or health and wellness categories.

Familiarity with SEO and content marketing strategies is a plus.

Google Ads and Meta certifications preferred.

Excellent communication skills and the ability to manage cross-functional projects effectively.