Performance marketing Specialist

Performance marketing Specialist

Company: Mindwave Media, subsidiary of Vritti Solutions Limited

Location: Mumbai , Office No - 806, 8th Floor, Palm Spring, Vritti Solutions Ltd, New Link Rd, next to Dmart, Malad West, Mumbai, Maharashtra 400064.

Working Days: ( Monday to Friday), Saturday 2nd and 4th is working .

Work Mode: In-office

Shift: General Shift

Interview Mode: Final Round Face-to-Face

Experience: 3+

Performance Marketing Specialist

Company: Mindwave Media

Job Summary

Mindwave Media is looking for a data-driven Performance Marketing Specialist who can plan, execute, monitor, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in running high-ROI campaigns, analyzing performance data, optimizing marketing funnels, and preparing performance reports.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and other relevant platforms.
• Define and optimize marketing funnels across awareness, traffic, lead generation, and conversions.
• Conduct keyword research, audience targeting, and ad copy testing.
• Manage campaign budgets, daily pacing, bidding strategies, and ROI optimization.
• Analyze campaign performance data and prepare weekly and monthly performance reports.
• Collaborate with the creative and content teams to develop effective ad creatives and landing pages.
• Conduct A/B testing across audiences, creatives, ad formats, and landing pages.
• Track and optimize key performance metrics such as CPL, CAC, ROAS, CTR, CPA, and other relevant KPIs.
• Coordinate with internal teams to improve lead quality and overall conversion efficiency.
• Stay updated on digital marketing trends, emerging tools, and platform algorithm updates.

Must-Have Skills

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Good understanding of lead generation funnels and performance marketing metrics.
• Strong analytical and problem-solving skills.
• Proficiency in Google Analytics (GA4) and Excel.
• Experience with UTM tagging, remarketing, custom audiences, and lookalike audiences.
• Ability to effectively manage campaign budgets and maximize ROI.

Good to Have

• Experience running performance campaigns for media, entertainment, events, or B2C brands.
• Knowledge of marketing automation or CRM platforms such as HubSpot or Zoho.
• Understanding of landing page CRO best practices.

Education

• Graduate / MBA preferred.
• Digital Marketing certification will be an added advantage.

What We Offer

• Fast-paced and dynamic learning environment.
• Opportunity to work on exciting digital campaigns with strong brand impact.
• Growth-oriented culture with performance-driven opportunities.