Performance Marketing Specialist (Google + Meta Ads)

Location: Remote

Work: Full-time

Responsibilities

• Run Google Ads: Search, Display, Retargeting
• Run Meta Ads: Facebook + Instagram
• Content scheduling for Meta (we provide creatives)
• Install and manage tracking: pixels, events, GTM, conversions
• Weekly reporting with KPIs
• Generate consistent leads / sales
• Optimize campaigns daily — no excuses

Requirements

• 3+ years running Google + Meta ads
• Hands-on experience managing
• Must show previous results (screenshots of campaigns)
• Strong English
• Must NOT be someone who only posts content or gives website suggestions
• Must understand funnels, audiences, retargeting

KPIs

• 1–3 qualified leads per week
• 1 sale per week (depending on product category)
• Cost per lead under industry benchmarks
• Improve ROAS within 30–60 days