Performance Marketing Specialist(Google Ads)

Performance Marketing Manager

Company: Unnity, a full-service digital marketing agency

Location: Netaji Subhash Place (NSP), Delhi

Experience: 2-3 years

Employment Type: Full-time, on-site

About Unnity

Unnity is a full-service digital marketing agency that helps brands grow through data-driven, creative, and performance-led strategies. We work with e-commerce and lead-generation brands, and our teams own outcomes (revenue, leads, and ROI), not just reports.

Role Overview

We're looking for a hands-on Performance Marketing Manager who is strong in Google Ads and comfortable with both Shopify-based e-commerce and lead generation accounts. You will own paid campaigns end to end, from strategy and tracking setup to optimization and reporting.

Key Responsibilities

Google Ads (primary focus)

• Plan, launch, and optimize Search, Performance Max, Shopping, Display, YouTube, and Demand Gen campaigns
• Manage Google Merchant Center and product feeds, including feed optimization, disapproval fixes, and product-level bidding
• Own bid strategies (ROAS, CPA, Maximize Conversions/Value), budget pacing, and search-term and negative keyword management
• Build keyword structures, ad copy, extensions, and audience signals that improve Quality Score and conversion rates

Shopify & E-commerce Growth

• Drive revenue and ROAS for Shopify stores through Google Ads and Meta Ads
• Analyze Shopify data (AOV, conversion rate, repeat purchase rate, product and collection performance, cart abandonment) to inform ad strategy
• Set up and audit the Shopify tracking stack: GA4 e-commerce events, GTM data layer, Google Ads conversions, Meta Pixel and Conversions API
• Run catalog, DPA, and remarketing campaigns, and recommend product, offer, and landing page improvements based on data

Lead Generation

• Run lead-gen campaigns for B2B and B2C clients across Google Search, Meta Lead Ads, and LinkedIn Ads
• Optimize toward CPL, lead quality, and cost per qualified lead, not just lead volume
• Set up call tracking, form tracking, and offline conversion imports
• Test landing pages, forms, and funnels to improve lead-to-sale conversion

Analytics, Tracking & Reporting

• Manage conversion tracking, tagging, and attribution using GTM and GA4
• Prepare and present performance reports with clear insights and next steps
• Run structured A/B tests on ads, creatives, landing pages, and audiences
• Stay current on Google Ads updates, AI-driven campaign types, and ad policy changes

Required Skills & Experience

• 2-3 years of hands-on experience managing Google Ads, including Search, Shopping, and Performance Max
• Proven track record on Shopify e-commerce accounts, with measurable ROAS and revenue growth
• Experience running lead-generation campaigns with CPL and lead quality targets
• Strong working knowledge of GA4 and Google Tag Manager
• Experience with Meta Ads Manager; LinkedIn Campaign Manager is a plus
• Experience managing meaningful monthly budgets (e.g., 5 lakh+ per month across accounts, adjust to your reality)
• Strong analytical mindset with the ability to turn data into action

Good to Have

• Google Ads and Google Analytics certifications
• Experience with Merchant Center feed management tools
• B.Tech or another quantitative background (not mandatory if you have strong results)

What We Offer

• Exposure to a diverse portfolio of e-commerce and lead-gen clients
• Real budget ownership and decision-making from day one
• A collaborative, fast-paced agency environment
• A growth path into senior performance marketing and leadership roles