Performance Marketing Specialist (Google Ads & Meta Ads)

TravelOcat is looking for a Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta Ads to manage paid campaigns and generate high-quality travel leads.

• Manage Google Ads: Search, Performance Max, Display & Remarketing.
• Manage Facebook & Instagram advertising campaigns.
• Conduct keyword, competitor, audience, and campaign research.
• Optimize campaigns for CPL, CTR, CPC, conversion rate and ROAS.
• Manage lead-generation campaigns for domestic and international travel packages.
• Set up and monitor conversion tracking using GA4 & Google Tag Manager.
• Analyze campaign performance and prepare weekly/monthly reports.
• Perform A/B testing of ads, creatives, audiences, and landing pages.
• Coordinate with SEO, creative, development, sales, and CRM teams.
• Identify opportunities to improve lead quality and scale successful campaigns.

• 2+ years of practical experience in Google Ads & Meta Ads.
• Strong knowledge of paid advertising and lead generation.
• Experience with GA4, Google Tag Manager, Google Ads & Meta Ads Manager.
• Good analytical and reporting skills.
• Experience in the travel/tourism/hospitality industry will be an advantage.
• Candidates should be able to independently manage campaigns from setup to optimization and reporting.

Interested candidates can apply with their updated CV and relevant campaign experience/results.