About the Role
Loud Labs is looking for a Performance Marketing Specialist who can own ticket sales at scale and sweat the details. This role is not about dashboards, reports, or brand narratives. It is about selling out stadiums, filling venues, and moving tickets fast.
You will define how Loud Labs drives demand across Meta and Google for concerts, tours, and live events. From first announcement to final sell-out, performance lives with you. You should be equally comfortable setting a high-level acquisition strategy and diving into accounts to fix weak execution.
If you can lead performance without hiding behind jargon, take full ownership of outcomes, and execute under pressure, this role is for you.
What You Will Own
- End to end paid acquisition for concerts, tours, festivals, and live events
- Meta Ads and Google Ads performance tied directly to ticket revenue
- Budget allocation, scaling decisions, and real-time optimization during on-sale windows
- Full funnel execution from cold demand to aggressive retargeting
- Creative direction and iteration in partnership with internal teams and artists
You are accountable for ROAS, CPA, sell-through rate, and speed to sell-out.
Responsibilities
- Launch, manage, and scale paid campaigns that drive direct ticket sales
- Build and test audiences, creatives, hooks, formats, and offers
- Optimize spend daily based on performance, inventory, and demand signals
- Operate calmly during high-pressure launches and peak traffic moments
- Kill losing campaigns fast and push winners harder
- Understand attribution limitations and read performance beyond platform reporting
- Use geo targeting and local demand to support touring artists and city-based events
- Continuously improve how Loud Labs approaches performance marketing at scale
What We Are Looking For
- 4 to 7+ years of hands-on performance marketing experience
- Proven experience selling tickets for concerts, tours, festivals, nightlife, or live events
- Deep operational knowledge of Meta Ads and Google Ads
- Comfortable managing meaningful budgets with real consequences
- Strong creative instinct and understanding of fan psychology
- Able to make fast decisions and stand behind them
- Calm under pressure and accountable for results
Who Should Not Apply
- Brand marketers focused on awareness and engagement
- Media buyers who rely on reports instead of judgment
- People who need long briefs, slow approvals, or perfect data
- Anyone who has not owned revenue or outcomes before
Bonus Points
- You have scaled ticket sales for large venues, arenas, or stadium-level shows
- Experience working with artists, labels, promoters, or live entertainment brands
- Strong creative instincts and a track record of ads that clearly beat account averages
- Comfortable operating during high-pressure on-sale moments and last-minute pushes
- Experience with touring strategies, city-by-city demand planning, and inventory pacing
- Hands-on experience with first-party data, retargeting pools, and lookalike modeling
- You understand where Meta and Google attribution breaks and how to compensate for it
- You can explain why a campaign worked or failed without hiding behind platform metrics
What You'll Get at Loud Labs
- Full ownership of performance marketing decisions tied directly to ticket sales and revenue
- Real decision-making power over budgets, strategy, and scaling, not just execution
- The opportunity to sell out stadiums, arenas, and venues for major artists and live events
- Direct impact on campaigns seen and acted on by massive, culture-driven audiences
- Close collaboration with artists, creatives, and operators at the center of live entertainment
- Room to grow into a senior performance lead or head of growth role based on results
- Competitive compensation aligned with responsibility and performance
