Performance Marketing Specialist

Job Title: Performance Marketing

E-Profit Booster UK Pvt Ltd is seeking a highly skilled and experienced Performance Marketing

Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding

of digital marketing, particularly in the realm of Google Ads and Pay-Per-Click (PPC) advertising. As

a Google Ads/PPC Specialist, you will be responsible for developing, implementing, and optimizing

our online advertising campaigns to drive customer acquisition and revenue growth.

Responsibilities:

1. Campaign Strategy and Planning:

· Develop comprehensive Google Ads and PPC strategies aligned with business goals.

· Conduct thorough keyword research to identify target keywords and phrases.

· Plan and execute effective PPC campaigns, considering budget constraints and target audience.

2. Campaign Setup and Management:

· Create and set up Google Ads campaigns, ad groups, and ad copy.

· Monitor and adjust bid strategies to optimize campaign performance.

· Implement A/B testing to refine ad creatives and improve conversion rates.

3. Keyword Management:

· Conduct ongoing analysis of keyword performance and adjust bids accordingly.

· Identify negative keywords to enhance campaign targeting and cost-efficiency.

· Stay updated on industry trends and adjust strategies to capitalize on emerging opportunities.

4. Ad Copywriting:

· Write compelling ad copy that aligns with brand messaging and encourages user engagement.

· Test and iterate on ad copy to improve click-through rates and overall campaign performance.

5. Data Analysis and Reporting:

· Utilize analytics tools to track and report on key performance indicators (KPIs).

· Generate regular reports on campaign performance, providing insights and recommendations.

· Identify trends and opportunities for improvement based on data analysis.

6. Budget Management:

· Monitor daily, weekly, and monthly budgets to ensure effective allocation of resources.

· Recommend budget adjustments based on campaign performance and business objectives.

7. Collaboration:

· Work closely with the marketing team to align PPC strategies with overall marketing initiatives.

· Collaborate with graphic designers and content creators to develop effective ad creatives.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in managing Google Ads and PPC campaigns.
• In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Certifications in Google Ads and related platforms are a plus.