Performance Marketing Specialist

Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 900+ global enterprises to manage their 2.5 million+ employees across 116+ countries.

Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups: Nivea, Starbucks, DLF, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more.

Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, and Lightspeed Venture Partners.

JOB TITLE
Performance Marketing Specialist

Job Summary
The Performance Marketing Specialist will develop and execute paid acquisition strategy for a B2B SaaS business across the US, India, Southeast Asia, and Middle East. The role requires hands-on expertise in Google Ads, LinkedIn Ads, Meta Ads, and performance marketing analytics. This person will be accountable for channel performance, budget allocation, lead quality, and ROAS across regions and campaigns. The ideal background combines B2B SaaS performance marketing experience with an AI-first approach to building marketing automations.

LOCATION
Hyderabad

Experience
3–5 years

Required Skills

• LinkedIn Ads
• Meta Ads
• Performance Marketing
• Paid Media Strategy
• Budget Allocation
• ROAS Optimization
• B2B SaaS Marketing
• Lead Generation
• Marketing Funnel Analysis
• AI Workflow Automation
• Performance Analytics
  
  

GOOD TO HAVE

• GA4
• Google Ads
• HubSpot
• Pay-per-lead Partner Management
• Regional Paid Acquisition
  
  

Responsibilities

• Develop paid media strategy and allocate budgets across Google Ads, LinkedIn Ads, Meta Ads, pay-per-lead partners, and emerging paid channels across the US, India, Southeast Asia, and Middle East.
• Define audience targeting, campaign messaging, ad copy, and landing page requirements, and collaborate with design and campaign teams to execute campaigns.
• Develop creative concepts across messaging angles, visual concepts, campaign structures, and marketing funnel stages to improve paid acquisition performance.
• Analyse performance at region, channel, and campaign levels, identify actionable insights, and optimise campaigns to improve ROAS.
• Build AI-driven workflows for audience segmentation, copywriting, creative ideation, performance analytics, reporting, and other performance marketing processes.
• Analyse lead quality and performance from pay-per-lead partners and establish performance expectations based on lead quality rather than lead volume.
• Evaluate emerging paid acquisition channels and determine their potential contribution to pipeline generation across different markets.
  
  

Qualifications

• 3–5 years of hands-on performance marketing experience, including end-to-end ownership of paid acquisition channels.
• B2B SaaS experience with an understanding of marketing funnels, sales cycles, and pipeline generation.
• Hands-on experience with LinkedIn Ads, and Meta Ads is must.
• Experience building AI-based automations for performance marketing.
• Experience using AI automation and workflow tools for marketing processes.