Performance Marketing Specialist - D2C

About Salt Media

Salt Media is a D2C performance marketing agency focused on creatives.

We work exclusively with high-growth D2C brands, helping them scale through Meta and Google Ads paired with high-volume, insight-driven creative production.

This is a Mumbai-based, in-office role.

Role Overview

The Meta Media Buyer is the execution engine for paid social across a portfolio of D2C brands.

You will own daily account management, creative uploads, performance monitoring, and structured reporting.

You will work closely with the founding team and senior buyers, with a clear feedback loop and real accounts from day one.

What You Will Do

• Monitor spend, delivery, rejections, and account anomalies daily across assigned brands.

• Upload and structure creatives with correct naming conventions, targeting setup, and campaign architecture.

• Prepare performance reports and flag what is working versus what needs correction.

• Execute pause, scale, and budget reallocation actions based on performance signals and senior direction.

• Participate in weekly creative review calls and bi-monthly analytical calls to build strategic judgement.

• Maintain clear documentation of tests, results, and learnings across accounts.

What We Are Looking For

• 1.5 to 2 years of hands-on Meta Ads experience, including internships with real account access.

• Strong working knowledge of D2C and ecommerce metrics including CTR, CPM, CPC, ROAS, ATC, IC, CVR, and CAC.

• Familiarity with Meta Ads Manager, campaign structures, ad set logic, and creative best practices.

• Strong attention to detail and a track record of reliable, accurate execution.

• Comfortable working with spreadsheets and handling performance data independently.

• Google Ads experience is a plus but not required.

• Mumbai-based or willing to relocate for an in-office role.

Why Salt Media

• Work directly on live D2C accounts with real budgets and measurable outcomes from week one.

• Learn creative strategy and performance marketing from a team that has built and tested frameworks across 40+ brands.

• Work in a tight, senior-led team with clear feedback, no bureaucracy, and visible contribution.

• Get direct exposure to the full D2C stack: creative production, media buying, analytics, and brand growth.