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shipturtle

Performance Marketing Specialist – D2C Brands

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Job Description

Experience: 3–4 Years

About Shipturtle

Shipturtle is a fast-growing SaaS platform transforming eCommerce through collaborative, tech-driven solutions. We help global brands build and scale modern marketplaces with seamless integrations across Shopify, WooCommerce, and Magento.

Role Overview

We're looking for a results-driven Performance Marketer with hands-on experience scaling multiple D2C brands (agency experience preferred). The role focuses on driving customer acquisition, revenue growth, and maximizing ROAS across paid channels, while also strengthening organic visibility through SEO and LLM optimization strategies.

Key Responsibilities

  • Manage and scale campaigns on Meta & Google Ads
  • Optimize CAC, ROAS, CPL, CPA
  • Plan and execute full-funnel growth strategies
  • Conduct A/B testing and in-depth performance analysis
  • Collaborate closely with creative, content, and brand teams
  • Develop and implement SEO strategies to improve organic rankings and traffic
  • Perform technical, on-page, and content SEO optimizations
  • Drive LLM optimization strategies to enhance discoverability across AI-driven search experiences
  • Optimize content structure for AI search, featured snippets, and generative engine visibility

Requirements

  • 3–4 years of performance marketing experience in D2C brands
  • Experience handling multiple brands and sizeable ad budgets
  • Strong analytical and data-driven mindset
  • Hands-on expertise in Meta Ads, Google Ads, and GA4
  • Practical knowledge of SEO including keyword strategy, technical SEO, and content optimization
  • Understanding of AI search ecosystems and LLM optimization frameworks

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About Company

Job ID: 145830155