Performance Marketing Specialist- China market
About Amber (https://amberstudent.com)
Amber is a long-term accommodation booking platform for students. Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 10 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings. Amber raised $18.5M from Marquee investors like Gaja capital
If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!
About the Role
We are looking for an Performance Marketing Specialist (China) to support and execute paid acquisition campaigns targeting the China market.
This role is ideal for someone who:
- Has hands-on experience running performance campaigns for China
- Understands the Chinese digital advertising ecosystem
- Is detail-oriented, analytical, and execution-focused
- Ideally has Mandarin proficiency (strong preference)
- You will work closely with senior growth leaders and agencies to scale our China acquisition funnel.
What You'll Do
1. Campaign Execution & Optimization
Assist in managing paid campaigns across:
- Baidu Ads
- Douyin Ads
- WeChat Ads
- Xiaohongshu
- Weibo
Responsibilities include:
- Campaign setup & QA
- Budget pacing
- Bid & audience optimization
- A/B testing (creative, landing pages, messaging)
- Performance reporting
2. Data & Reporting
- Track daily performance metrics (CPL, CAC, ROAS)
- Build dashboards and weekly reports
- Identify trends and optimization opportunities
- Ensure accurate lead tracking and CRM mapping
3. Agency & Vendor Coordination
- Work with China-based agencies for campaign execution
- Review performance reports and challenge assumptions
- Ensure campaign alignment with business goals
4. Localization Support
- Coordinate with content/design teams for:
- Mandarin ad copies
- Localized landing pages
- Platform-native creatives
- Ensure messaging aligns with Chinese student preferences
Who You Are
- 25 years of experience in performance marketing
- Experience running campaigns targeting China (must-have)
- Familiarity with China's ad platforms and tracking limitations
- Strong analytical skills (Excel / performance dashboards)
- Comfortable working with cross-border teams
Strong Advantage:
- Mandarin (spoken + written)
- Experience in ed-tech, education, travel, cross-border e-commerce
What You'll Gain
- Direct exposure to building a high-potential international growth market
- Hands-on experience in one of the most complex digital ecosystems globally
- Fast learning curve in cross-border acquisition
