Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads)
Requirements
- 35 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads.
- Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy.
- Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4.
- Proficient in ad copywriting, creative briefing, and collaboration with design teams.
- Excellent analytical, project management, and communication skills.
Key Responsibilities
- Google Ads Campaigns
- Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max.
- Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions.
- Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager.
- Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS.
- LinkedIn Ads (B2B Focus)
- Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers.
- Develop and manage job-title, industry, company-size, and ABM-based targeting strategies.
- Optimize lead generation campaigns to reduce CPL and improve lead quality.
- Align LinkedIn campaigns with sales goals and B2B funnel stages.
- Meta Ads (Facebook & Instagram)
- Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives.
- Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting.
- Optimize creatives, placements, and bidding strategies for campaign effectiveness.
- Track performance through Meta Events Manager and troubleshoot pixel tracking issues.
- Analytics & Reporting
- Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
- Generate weekly and monthly reports with insights and recommendations.
- Conduct full-funnel analysis and multi-channel attribution modeling.
- Use data to guide budget allocation and scaling decisions.
- Analytics & Reporting
- Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
- Generate weekly and monthly reports with insights and recommendations.
- Conduct full-funnel analysis and multi-channel attribution modeling.
- Use data to guide budget allocation and scaling decisions.
- Campaign Strategy & Execution
- Plan and execute full funnel paid campaigns aligned with business objectives.
- Coordinate with creative, content, and web teams to develop ad assets and landing pages.
- Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals.
- Maintain testing frameworks and implement continuous optimizations.
