Bluer is a fast-growing D2C women's fashion brand built on strong design, in-house manufacturing, and data-driven growth. We're looking for a Performance Marketing Specialist who lives and breathes numbers, funnels, and ROASand wants to scale a brand from crores to category-leader.
What you'll do- Plan, launch, and scale paid campaigns across Meta (Facebook & Instagram) and Google Ads
- Own performance metrics: ROAS, CAC, AOV, conversion rate, and retention
- Build and optimise funnels (prospecting retargeting scale)
- Test creatives, audiences, copies, and landing pages continuously
- Work closely with the founder, creative, and content teams
- Analyse data daily and turn insights into profitable actions
What we're looking for- 14 years of hands-on experience in D2C / e-commerce performance marketing
- Strong command over Meta Ads Manager (Google Ads is a plus)
- Proven ability to scale budgets while maintaining profitability
- Analytical mindset with a creative eye
- Someone who takes ownership, not just briefs
