Performance Marketing Specialist

Company Description

Bizpole empowers businesses by providing essential services, including registration, virtual accounting, tax filing, and compliance assistance. Since its inception in 2020, Bizpole has been at the forefront of transforming the entrepreneurial ecosystem and fostering positive impacts across the country. With over 8,000 customers served across 50+ cities, 75% of clients recommend Bizpole for its reliable and efficient solutions. The company boasts a stellar 4.6+ rating on Google, reflecting its commitment to customer satisfaction.

Job Description:

We are looking for a performance-driven marketing specialist to manage paid campaigns and SEO strategies to drive measurable growth. The role focuses on lead generation, ROI optimization, search visibility, and data-driven marketing across digital channels.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns (Google Ads, Meta, LinkedIn,Youtube etc.)
• Manage SEO strategy including on-page, off-page, and technical SEO
• Conduct keyword research for both paid and organic growth
• Improve website rankings and organic traffic performance
• Monitor campaign budgets and optimize ROI
• Implement A/B testing for ads, landing pages, and SEO content
• Track performance using Google Analytics, Search Console, and other tools
• Generate performance reports and actionable insights
• Collaborate with content and design teams for SEO-friendly creatives
• Stay updated on search engine algorithms and digital trends

Required Skills & Qualifications:

• Strong expertise in PPC, SEO, and performance marketing
• Experience with Google Analytics, Search Console, Tag Manager
• Knowledge of on-page/off-page SEO and technical SEO basics
• Understanding of conversion funnels and audience targeting
• Data-driven mindset with strong analytical skills
• Budget management and ROI optimization ability
• Excellent communication and reporting skills

Experience:

• Minimum 34 years in performance marketing and SEO preferred