Performance Marketing Specialist
Full-Time
About Basil Health
Welcome toBasil Health where Neuroscience meets Artificial Intelligence to redefine mental wellness.
We are a neurotechnology startup buildingEEG + AI-powered solutionsto measure stress, focus, anxiety, and cognitive performance. Our mission is to make mental wellness measurable, personalized, and cost-efficient helping individuals and organizations invest only in what truly works.
Backed by research collaborations with the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University, Basil Health is building the future of neurotech-driven cognitive wellness.
We are now hiring aPerformance Marketing Specialistto own and scale our paid acquisition engine.
Role Overview
This is a hands-on, numbers-driven role focused on driving measurable growth.
You will:
- Own paid campaigns end-to-end
- Optimizeacquisition funnels
- Reduce CAC while improving lead quality
- Drive experiments that unlock scalable growth
This role reports directly to leadership and hasclearrevenue impact.
Key Responsibilities
Paid Campaign Execution & Scaling
- Plan, execute, andoptimizecampaigns across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads (for B2B growth)
- Manage budgets efficiently to maximize ROI and ROAS
- Identifyhigh-intent audiences and scale winning segments
- Monitor daily performance and adjust bids, targeting, and creatives
Funnel Optimization & Experimentation
- Develop structured A/B testing roadmaps (copy, creatives, landing pages, audiences)
- Improve CTR, CVR, CAC, and LTV metrics
- Analyze full funnel: Click Lead Qualified Revenue
- Identifydrop-offs and propose optimization strategies
Analytics, Tracking & Attribution
- Ensureaccuratetracking using:
- Meta Pixel & Conversions API
- GA4
- Google Tag Manager
- UTM frameworks
- Build performance dashboards in Excel / Google Sheets
- Report weekly insights and actionable recommendations
- Understand attribution models and customer journey mapping
Collaboration & Growth Initiatives
- Work with content and design teams to create high-performing creatives
- Support founder-led thought leadership campaigns
- Assistin scalingwebinar, whitepaper, and product demo promotions
- Align performance campaigns with brand positioning
Required Qualifications
- 25 years of hands-on experience in performance marketing
- Proven experience managing Google & Meta campaigns
- Strong understanding of CAC, ROAS, CTR, CVR, LTV
- Proficiencyin Excel / Google Sheets (pivot tables, formulas, reporting)
- Working knowledge of GA4 and campaign tracking
- Data-driven mindset with strong analytical skills
- Ability to independently own targets and deliver results
Good to Have
- Experience inhealthtech, neurotech, wellness, or startup ecosystem
- B2Bcampaign experience
- Basic SQL for deeper funnel analysis
- CRM familiarity (HubSpot or similar)
- Conversion Rate Optimization (CRO) experience
- Experience managing global campaigns (India + US markets)
ToolsYou'llWork With
- Google Ads
- Meta Business Suite
- LinkedIn Campaign Manager
- GA4
- GTM
- Excel / Google Sheets
- HubSpot / CRM
- Hootsuite / Buffer
What Success Looks Like in This Role
- Reduced CAC month-over-month
- Improved conversion rates across funnel stages
- Scalable paid acquisition engine
- Clear performance dashboards for leadership
- Measurable pipeline growth
Benefits
- Competitive salary + performance incentives
- Flexible hybrid/remote work setup
- Direct exposure to founders and researchers
- Opportunity to build the growth engine from early stage
- Clear growth path to Performance Marketing Manager / Growth Lead
Why Join Basil Health
At Basil Health, we are not just running ads we are redefining how mental wellness is measured through neuroscience and AI.
You will be part of a mission-driven startup backed by academic validation, working at the intersection of science, technology, and impact.
If you believe growth should be measurable and meaningful, this role is for you.
Apply Now:
Send your CV and campaign portfolio to:
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